NEW YORK, June 24, 2017 /PRNewswire/ -- Y&R
announced today it has been awarded a total of 98 Lions at this
year's Cannes Lions Festival of Creativity. This includes the
agency's first Glass Lion and a Grand Prix in Mobile
Y&R's wins included its first Glass Lion, 1 Grand Prix, 12
Gold, 30 Silver and 55 Bronze. The agency was also Shortlisted 195
times.
Key highlights for Y&R and VML this year include:
- The global network won in 36 offices, 26 countries and across
20 categories.
- Several firsts for the network: DY&R Tokyo was awarded the
first Glass Lion for Tokyo and for
Y&R, for Recruit Lifestyle Seem "The Family Way." The campaign
also won a Grand Prix, Gold and Silver. VML won the network's first
Entertainment Lion for Absolut Vodka "One Source." Advantage
Y&R in Namibia brought home
the country's first shortlist for Greenpeace "Trash Masks."
- Y&R Madrid was the most awarded agency in its market.
- Y&R and VML were awarded 14 Lions in Africa, and won more Mobile Lions than any
other agency on the continent.
- Y&R New Zealand's "McWhopper," one of last year's most
awarded campaigns, returned to Cannes this year to earn a Gold Creative
Effectiveness Lion.
- VML won 17 Lions in North
America, including Wendy's viral "#NuggsforCarter" and
"Twitter Beef."
- Y&R Dubai and Y&R's New Moments in Belgrade collaborated on "One Book," for the Interreligious Council in
Bosnia and Herzogovina. Researched
by Christian and Muslim theologians, the campaign brings together
similar passages from the Bible and the Quran to show that our
common beliefs unify us more than our differences. It won an
extraordinary five Lions, including a Gold for Design.
"We are very pleased that, for the fifth year in a row, we have
had a strong performance at Cannes, multiple firsts including a Glass
Lion, another Grand Prix and great work created for so many major
brands both global and local. This year, almost every one of our
offices submitted work to Cannes —
which we think is not simply a testament to the great creativity
that is flourishing in all our offices around the world, but also a
reflection of the great support we have from clients to
courageously create work that continues to meet the standard our
founder set to Resist the Usual," said Tony
Granger, Y&R Global Chief Creative Officer.
David Sable, Global CEO of
Y&R said, "I am once again proud of our network and thrilled to
see that 26 countries contributed to our standing among the top
global networks. Y&R has long believed that a global network's
strength comes from its deep roots in its markets matched by a
vision and mission that is shared globally and supported by the
common tools, resources and technology around the world. It is this
dual-pronged strategy that helps us deliver work that is not only
recognized for its creativity but also for its effectiveness.
Strong performances at Cannes and
Effies in 2017 give our clients the best of both worlds."
About Y&R
Y&R is one of the leading and most
iconic global marketing communications companies. We operate as a
Global Boutique, connecting deep insights from local business needs
and consumers with strategies and objectives that travel across
borders. Y&R Inspire Change is the agency's global social
impact practice geared towards both nonprofit organizations and
brands incorporating social purpose strategies. United by a global
infrastructure and common tools and technology, all our clients
have access to people and resources from everywhere in our
network.
Y&R has 189 offices in 93 countries around the world, with
clients that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive,
Danone, Dell, Telefonica and Xerox, among many others. Y&R is
part of WPP (NASDAQ: WPPGY).
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Contact:
Aviva
Ebstein
Aviva.ebstein@yr.com
+1 917-679-8691
or
Jodi Lefkowitz
Jodi.lefkowitz@yr.com
+1 212-210-4651
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SOURCE Y&R