Wolf Brand Chili Tours the State to Find the Bold Spirit of Texas
September 25 2014 - 9:00AM
Business Wire
Photographer Lauren Marek Helps Capture the
Unique Flavor of the Lone Star State
Wolf Brand Chili, a brand of ConAgra Foods, Inc. (NYSE: CAG) and
the No. 1 chili in Texas, is returning to its roots, touring the
state to capture the authentic Lone Star spirit that’s as bold and
unmistakable as the authentic chili. Wolf Brand Chili has partnered
with photographer Lauren Marek, a specialist in capturing Texas
lifestyle, to document the unique relationships Texans have with
Wolf Brand Chili. From the brand’s birthplace in Corsicana to the
Texas State Fair in Dallas, Wolf Brand Chili will canvass the state
to celebrate that bold Texas spirit.
A Bowl of Texas History
Wolf Brand Chili’s Texas roots date back nearly 120 years to a
recipe developed by Lyman T. Davis in 1895. Knowing he had a winner
on his hands, Davis took the recipe to the oil boomtown of
Corsicana, where he began selling it outside the Blue Front Saloon
for five cents a bowl. By the 1920’s, Davis began canning his
now-famous chili and selected his pet wolf, Kaiser Bill, to adorn
the label. As chili fans began to “open up a big ol’ can of Texas”
for the first time, the legend grew.
The Legend Lives On
Today Wolf Brand Chili’s distinctive thick, hearty recipe with
flavorful spices remains a favorite in Texas and beyond. Whether
you prefer yours hot or mild, with or without beans, Wolf Brand
offers 11 different satisfying chili recipes.
“Wolf Brand Chili has been a mealtime tradition for generations
of Texans,” said Jonathan Schaefer, Brand Director for Wolf Brand
Chili. “We’re proud of our place in the state’s unique flavor and
we look forward to many more years of bringing a warm, satisfying
chili to the table.”
See You At The Fair!
An iconic Texas event deserves an iconic Texas partner, and Wolf
Brand Chili is proud to be the presenting sponsor of the Magnolia
Beer Garden at this year’s Fair, which runs September 26 - October
19. Considered one of the State Fair’s hidden gems, the Beer Garden
offers a relaxing atmosphere for lovers of international and craft
beers. During the fair, Wolf Brand Chili will be sampled at the
Magnolia Beer Garden.
For more information on Wolf Brand Chili, visit
www.wolfbrandchili.com. Examples of Lauren Marek’s Texas
photography can be seen on Wolf Brand Chili’s Facebook page at
www.facebook.com/wolf.chili, where you can also follow the brand
for great recipes and usage ideas.
ABOUT CONAGRA FOODSConAgra Foods, Inc. (NYSE: CAG) is one
of North America's largest packaged food companies with
branded and private branded food found in 99 percent of America's
households, as well as a strong commercial foods business serving
restaurants and foodservice operations globally. Consumers can find
recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®,
Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®,
Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods
brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug
stores. Additionally, ConAgra Foods supplies frozen potato and
sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra
Foods operates ReadySetEat.com, an interactive recipe website
that provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
ConAgra Foods, Inc.Dan Skinner,
630-857-1508dan.skinner@conagrafoods.com
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