MUMBAI, India, March 23, 2017 /PRNewswire/ --
New Johnnie Walker The Journey Storyline Documentary
Highlights how Positivity can Help People Face Barriers in Life
Johnnie Walker The Journey, through stories
of personal progress looks to inspire people. Carrying
the theme forward, the next instalment in the Storyline titled
'Without Walls', an incredible story that intends to inspire people
through offering a different outlook on the barriers, physical and
cultural; that create divisions.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/8069051-johnnie-walker-journey-without-walls/
The video primarily focuses on the US-Mexico border, but the idea
is to inspire people to overcome barriers and re-imagine what is
possible. In India, art and culture has continued to redefine
perception, with imaginary boundaries, now no longer the hindrance.
From sports to business, men and women, together are celebrated for
their achievements on excelling in their field and have now become
an inspiration to many across the world. The video tells the
story of Ana Teresa Fernández's work and how she is using art to
make the US-Mexico border invisible to the eye by painting part of
the border fence sky blue.
Video URL
- https://www.youtube.com/watch?v=QKaqfXoRIFo
Without Walls is directed by Laura Herrero Garvín,
an emerging Spanish filmmaker and Oscar winning
director, Roger Ross Williams is the film's creative
adviser and chief storyteller.
Roger Ross Williams' most
recent film Life, Animated was nominated for the
2017 Academy Award for Best Documentary Feature. The documentary
was created by Johnnie Walker The Journey as part of its
Storyline initiative, a series of short films from a network of
global storytellers designed to give real people a voice to tell
their inspiring stories of positivity and progress.
On 'Without Walls' Williams said that his vision for the film
was to create a narrative that might inspire others, "By focusing
on Ana's beautiful artwork, Without Walls inspires
people by offering a different perspective on the barriers -
physical and cultural - that divide us. It is about the positivity
of the human spirit and shows how hope and optimism can inspire
people to face barriers in their own lives, demonstrating that art
has the power to help people and communities to reimagine what is
possible."
"Even if for an instant, I want people to imagine this place
without barriers - without a wall," said artist Ana Teresa
Fernández of Without Walls - Painting A New
Perspective, a new documentary film from Johnnie
Walker The Journey as part of their Storyline initiative.
As part of the launch of Without
Walls, Johnnie Walker The Journey is
supporting the work of Friends of Friendship Park on the San
Diego/Tijuana border - a community of people dedicated to
bringing together those separated by the fence.
Guy Escolme, Johnnie
Walker's Global Brand Director, said, "As with all
our Storyline films, Without Walls has a
remarkable message of optimism that we are privileged to share. By
focusing on the efforts of Ana Teresa Fernández and Friends of
Friendship Park, we want to inspire people to see how, by facing
the barriers in their own lives, they can make a positive
commitment to building a better tomorrow."
This is the latest film in the Storyline series. Last
year Ode to Lesvos and Keep Walking
Colombia told global audience two uniquely inspirational
stories of the human spirit conquering adversity.
About Storyline
Johnnie Walker The Journey has always told stories of progress -
it has been the history of our brand since it began nearly 200
years ago. Through the Storyline initiative, Johnnie Walker The
Journey wants to inspire others by enabling incredible human
stories to be told.
Through a network of global storytellers - including writers,
directors and filmmakers - the brand is giving real people a voice
to tell their stories of inspiring progress. For example, the brand
has recently been involved in similar work
in Colombia where we told the stories of five people from
different backgrounds, who despite their history of conflict, all
share a unified belief in a better tomorrow in Keep Walking
Colombia.
Similarly, Ode to Lesvos, tells an
inspirational story of positivity. It documents the Greek
islanders' uplifting response to the refugee crisis after some
300,000 refugees found their way onto the shores of Lesvos in the
summer of 2015.
Johnnie Walker The Journey wants to discover these inspiring
stories, then by supporting and enabling filmmakers to create them
- we can ensure that the world hears them. In doing so, we can
inspire others to think about how they can make their tomorrow
better than their today.
Without Walls was created in partnership
with Virtue Worldwide, VICE Media's in-house content
agency.
About United Spirits Limited
United Spirits Limited (USL) is a subsidiary of Diageo plc which
is a global leader in beverage alcohol with an outstanding
collection of brands across spirits, beer and wine categories. In
2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits
making India one of its largest markets.
Founded in 1826, USL is the largest Indian spirits company,
selling around 120 million cases annually, involved in the
manufacture, sale and distribution of beverage alcohol. USL
produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka,
gin and wine. Its portfolio includes much-loved brands such as
McDowell's No. 1, Royal Challenge, Signature, and Antiquity. USL
also imports, manufactures and sells Diageo's iconic brands such
as Johnnie Walker, VAT 69, Black & White, Smirnoff and
Ciroc in India. The company also successfully operates strong
brand extensions like Black Dog Sparkling Water, Smirnoff
Experience, Royal Challenge Sports Drink, McDowell's No.1 Soda and
Bagpiper Soda among others.
The company is listed on the BSE (Bombay Stock Exchange) and NSE
(National Stock Exchange). For more information about United
Spirits Limited, our people, vision, brands, and performance visit
us at http://www.unitedspirits.in.
Media Contact:
Raina Shah
raina.shah@bm.com
+91-7045139360
United Spirits Limited
(Photo:
http://mma.prnewswire.com/media/481141/Without_Walls_Johnnie_Walker_The_Journey.jpg
)
Video:
https://www.multivu.com/players/uk/8069051-johnnie-walker-journey-without-walls/