Wintac Software Grows Sales 79 Percent with Pitney Bowes Interactive and Personalized Video
May 04 2016 - 8:00AM
Business Wire
EngageOne Video Doubles Leads to Ultimately
Drive Sales
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products to power commerce, today announced
that Wintac Software has achieved record sales growth by using
Interactive Personalized Video to increase web conversion. Since
deploying Pitney Bowes EngageOne Video two years ago, Wintac has
reported a 79 percent growth in sales.
Wintac Software is the best-selling business management software
for field services companies, such as HVAC contractors, plumbers,
electrical contractors, cleaners, landscapers and more. As an
all-in-one solution, Wintac helps organizations run every aspect of
their business, from scheduling, dispatching and lead management,
to estimating, accounting, payroll, inventory and more. The
company’s robust offering is a key selling point, however, the vast
number of capabilities adds a layer of complexity to the sales
process.
“Previously, we provided a generic product tour on our website,”
recalls Seth Hauben, Chief Marketing Officer, Wintac Software. “It
was long and impersonal, and people would drop off quickly. We
realized that if we could provide a tailored digital experience
that talked to prospects in their own industry-specific language,
we could engage visitors in more meaningful ways, which would
ultimately drive an increase in sales. Pitney Bowes made it
possible to deliver a high-impact digital experience tailored to
each person.”
Wintac partnered with Pitney Bowes to deploy EngageOne Video, an
Interactive Personalized Video solution that puts users in control
of their experience. Instead of seeing a cold, impersonal lead
generation form, visitors to the Wintac website are engaged
immediately in a friendly, two-way conversation. The platform
captures information about each visitor, including name, company
name, contact information and job function, as a way to customize
the video experience. Visitors can easily learn more about Wintac
functionality, focusing on the benefits that are most relevant to
their industry and individual needs. Viewers become so engaged that
an average prospect watches eight minutes of the EngageOne Video.
In fact, Wintac was recently recognized by PR Daily for creating
the Best Interactive Video in 2015.
“With Pitney Bowes, we’ve increased our leads by 65 percent
since 2013 by deploying EngageOne Video,” Hauben adds. “We were
able to achieve this lead growth by increasing our conversion
percentages. Since we launched EngageOne Video, our web-to-lead
conversion percentage increased by almost 50 percent. Now our focus
is on creative new ways to drive traffic.”
“It’s exciting to work with companies who are ready to grow,”
notes David Schwartz, Vice President of Software Solutions, Pitney
Bowes. “Wintac Software is integrating EngageOne Video directly
with their marketing automation tools to incorporate real-time data
feeds. In addition to increasing leads, the leads they get are now
more informed and better qualified. They’ve been able to nearly
double their business without a large increase in staff.”
To experience the interactive Wintac Software sales demo, visit
http://demo.rtcvid.net/intac/
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
About Wintac
Wintac is the #1 best-selling software for HVAC, Plumbing and
other Field Service companies. For the last 25 years Wintac has
been helping businesses become more efficient, organized and
profitable. The Wintac Software will allow you to run your entire
business with one software, with it you will be able to: Manage
your scheduling and dispatching, track recurring service, provide
mobile access for technicians, job cost transparently, manage your
inventory and much, much more. For more information, visit Wintac
at http://www.intacinternational.com/.
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Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager External
Relations
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