By Thomas M. Burton And Tennille Tracy 

WASHINGTON--The White House issued the most extensive action plan ever against drug-resistant bacteria, or superbugs, seeking to curb antibiotic use at farms and hospitals--and promote tests to find lethal bugs, and antibiotics to kill them.

The plan, formally known as the National Action Plan for Combating Antibiotic-Resistant Bacteria, sets goals to reduce by 50% to 60% by 2020 the incidents of illnesses caused by some of the most lethal microbes known to man. It seeks enhanced laboratory capacity across the U.S. to detect the worst pathogens. And it calls on federal agencies to set new rules aimed at curbing dangerous microbes.

The Obama administration's strategy calls on federal and state agencies to engage in sweeping coordinated efforts, all largely based on the idea that whatever is measured can be managed.

"It is the boldest move against antibiotic resistance by any U.S. administration ever," said Kevin Outterson, a Boston University law professor, researcher and author on antibiotic resistance. He predicted the initiative, along with voluntary efforts by companies such as McDonald's Corp. and Costco Wholesale Corp. to stop or phase out using meat from animals routinely fed antibiotics, "will actually bear fruit quickly."

Some doctors noted that there have previously existed similar, but lower-profile, interagency action plans on drug resistance at the Food and Drug Administration and other U.S. health agencies. But in this case, they noted, President Barack Obama's budget calls for an additional $1.2 billion to be spent in the effort and, if enacted by Congress, that money can make a difference.

Drug-resistant bacteria are responsible for some two million illnesses annually in the U.S. alone, and more than 23,000 deaths. Recent outbreaks at U.S. hospitals after routine scope-diagnostic procedures have made the threat from superbugs more vivid in the public's mind.

John H. Powers, a George Washington University medical professor, generally praised the plan but said it "needs to be more patient-focused, not bug focused." He called on federal officials, for instance, to measure patient outcomes and see if they improve with new measures and antibiotics.

Dr. Powers has noted that current law carries rewards to companies that develop antibiotics even when they haven't been tested specifically against drug-resistant bugs.

The White House plan proposes to eliminate a farming practice whereby antibiotics are given to cows, chickens and other food animals to help them gain weight faster. This overuse has greatly contributed to drug resistance.

In late 2013, the FDA asked drug companies to voluntarily stop making antibiotics to promote animal growth.

The Obama plan said the Agriculture Department should finance the development of alternatives to antibiotics that are used to treat diseases in livestock and poultry and promote growth.

Some public-health groups criticized the Obama administration for not doing more to curb the use of antibiotics in poultry and livestock. Mae Wu, an attorney at the Natural Resources Defense Council, said the drugs should be used only to treat animals that are sick.

"The plan continues to allow the routine feeding of antibiotics to animals that live in the crowded conditions endemic to industrial farms, " Ms. Wu said.

Steven Gordon, chairman of infectious diseases at the Cleveland Clinic, said the number of antibiotics prescribed to human patients when they weren't needed has been increasing over recent years, so he hailed the plan as "elevating this issue to a level we haven't seen before."

Other specifics in the initiative include calling for states to set up programs to combat drug resistance. Within five years, it urges, all 50 states plus the District of Columbia and Puerto Rico should have such programs in place. It also urges the Centers for Disease Control and Prevention to double tuberculosis screening among migrants, to prevent the importation of multidrug-resistant TB.

Write to Thomas M. Burton at tom.burton@wsj.com and Tennille Tracy at tennille.tracy@wsj.com

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