LAS VEGAS, Jan. 7, 2017 /PRNewswire/ -- The kitchen
brings families together like no other room in the house, so
homeowners want a kitchen that looks just as great as it performs.
In a recent survey[1], 45 percent of respondents said they spend
three to four hours a day in their kitchen for a variety of
activities including cooking, socializing and entertaining, so it
makes sense that consumers believe design is important in any
kitchen. It's not always easy to find a suite of kitchen appliances
that is sleek, stylish and complements a homeowners' unique taste,
while also meeting the challenges and demands that come with a busy
kitchen. That's why Whirlpool® is launching its Fingerprint
Resistant Black Stainless Steel Kitchen Suite, giving families
an option that matches and complements any kitchen design with
the added bonus of resisting fingerprints and smudges.
The fingerprint resistant matte black finish is designed to
create a space that reflects personal taste, hides fingerprints,
smudges, and daily wear and easily wipes clean. According to a
survey[2] commissioned by Whirlpool, 81 percent of homeowners who
have purchased or plan to purchase an appliance in the near future
said having appliances that match home décor is important, while 69
percent said unique colors/finishes are also important. The new
suite of appliances from Whirlpool features a refrigerator, range,
microwave, and dishwasher that are all expertly crafted in an
approachable modern design that matches each appliance's
performance.
"Kitchens are one area of the home that allow for
self-expression, both through cooking and design," said
Ryan Morand, senior brand manager,
Whirlpool brand. "The new Fingerprint Resistant Black Stainless
Steel Kitchen Suite provides a unique, matte finish to complement
nearly any kitchen, while still presenting an appearance that
reflects personal style and design."
The finish is a rich metallic black in a soft, brushed, matte
finish, allowing for a neutral canvas when homeowners are
renovating the family's most important room. Trends show that many
renovations feature neutral tones, allowing for easier transitions
without having to fully renovate over the years. Breaking the norms
of standard stainless steel, the suite allows for more creativity
and unique kitchen designs.
From January 5-8, CES® attendees
can experience this unique kitchen suite and other Whirlpool brand
innovations at booth #41730 in the Smart Home section, located at
the Sands Expo Center.
For more information on the company's care-centric product
innovations and to join the conversation, visit ces.whirlpool.com
and follow #EveryDayCare.
[1] 2016 U.S. Houzz Kitchen Trends Study.
[2] Online survey conducted by Survey Sampling on behalf of
Whirlpool of 1,000 nationally representative individuals in
the United States.
About Whirlpool Brand
For more than one hundred years,
Whirlpool (NYSE: WHR) brand has
been inspired by how people care for their families. Whirlpool
brand is designing home appliances that are focused on improving
how families give and get the care they need with the latest
technologies and innovations – whether that means most flexible
refrigerator storage for all types of family needs, induction
technology for efficient cooking and easier cleaning, or laundry
pairs that sense and adapt to clothes with the latest in connected
technologies. Whirlpool brand is part of Whirlpool Corporation, the
world's leading manufacturer and marketer of major home appliances.
Whirlpool Corporation is also one of Habitat for Humanity's largest
corporate partners for over 15 dedicated years, donating a
refrigerator and range to every new Habitat for Humanity home built
in North America. For more
information on Whirlpool, please visit whirlpool.com/everydaycare
or find us on Facebook at facebook.com/whirlpoolusa or Twitter at
@WhirlpoolUSA. Additional information about the company can be
found at whirlpoolcorp.com.
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SOURCE Whirlpool Brand