BENTON HARBOR, Mich.,
Sept. 29, 2014 /PRNewswire/
-- Whirlpool Corporation (NYSE: WHR) is launching a new
recycling initiative that offers consumers a responsible
alternative to throwing out their used refrigerator water
filters. The company is introducing Refresh &
Recycle, the first water filter recycling program by
Whirlpool Water. Through a partnership with g2
revolution, an innovative recycling company, every recycled
refrigerator water filter is used in a new material rather than
ending up in a landfill.
Whirlpool Corporation recommends that consumers replace their
refrigerator water filter every six months for optimum performance.
Rather than dropping used filters into the trash, consumers can
take advantage of the company's new Refresh & Recycle
mail-in program; a smart and simple way to recycle used
refrigerator water filters. Each recycled filter means one
less filter in our landfills. Recycled filters will be tested
for material content and transformed into concrete aggregate used
to build roads and other concrete structures.
"Our company has fostered a culture of responsibility for more
than 100 years," said Maureen
Sertich, North American sustainability lead for Whirlpool
Corporation. "Our appliances are some of the most energy-efficient
in the world. Whirlpool Corporation's corporate
sustainability strategy is focused on reducing the environmental
impact from our products at each stage of the lifecycle." The
company's sustainability initiatives are aimed at all aspects of
the business from materials and processes to product technologies
and end of life recycling.
"This new Refresh & Recycle program not only gives
our consumers a great option to manage their water filter disposal,
but also helps them optimize the performance of their refrigerator
water filtration by encouraging replacement of filters every
six months, " said Daniel Ehler, Sr.
Marketing Manager, Whirlpool Consumer Products. "As an industry
leader, we understand that creating a greener tomorrow is important
to our consumers and this program is another step in that
direction."
Recycling mailers are easy to use and can be purchased at g2
revolution's second life® store at g2rev.com for use in the
continental U.S. The program will recycle used water filters from
any of Whirlpool Corporation's U.S. brands and also accepts used
refrigerator water filters of any other brand or manufacturer.
The Water Filter Recycling Kit includes:
- 1 - 9" x 12" postage-paid poly plastic mailer (for return
shipping of filter)
- 1 - Water Filter Recycling Process instruction card
- Kit is shipped in a regular #10 white envelope
The Refresh and Recycle water filter recycling kit has an
MSRP of $8.99. Consumers will
also receive a promo code for 10% off their next refrigerator water
filter, redeemable on whirlpoolstores.com and valid on
participating Whirlpool Corporation brands (Whirlpool, Maytag,
KitchenAid, Jenn-Air & Amana).
To learn more about the program visit
www.refreshandrecycle.com.
About Whirlpool Corporation
Whirlpool Corporation
is the world's leading global manufacturer and marketer of major
home appliances, with annual sales of approximately $19 billion in 2013, 69,000 employees, and 59
manufacturing and technology research centers around the
world. The company markets Whirlpool, Maytag, KitchenAid,
Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major
brand names. We earn the trust of consumers in nearly every
country by focusing on what matters most. Additional
information about the company can be found at
http://www.whirlpoolcorp.com
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SOURCE Whirlpool Corporation