BENTON HARBOR, Mich.,
Jan. 20, 2015 /PRNewswire/
-- Whirlpool Corporation, the world's leading manufacturer of
major home appliances, will demonstrate its commitment to the
homebuilding industry at the International Builders' Show (IBS)
Jan. 20-22 in Las Vegas. Attendees will experience the broad
portfolio of brands featuring a wide array of appliances within the
context of three distinct living spaces in Show Village, located
outside the main entrance of the Las
Vegas Convention Center.
"Whirlpool Corporation has a long history of understanding and
fulfilling the needs of the homebuilding industry through product
innovation and strong, sustainable relationships," said
Bob Bergeth, general manager of
builder sales at Whirlpool Corporation. "By incorporating consumer
insights, Whirlpool Corporation develops products for its trade
customers that are designed to satisfy the needs of every project
and every homebuyer."
Whirlpool Corporation, the No. 1 selling major appliance
manufacturer in the world, will have its portfolio of brands on
display within Show Village as part of three living spaces – the
traditional and modern homes as well as the Ultimate Kitchen.
Maytag® brand kitchen and laundry appliances, each featuring a
10-year limited parts warranty1, will be featured in the
two-story traditional home. The modern home, offering the latest in
advanced building products and materials, will showcase Whirlpool®
brand kitchen and laundry appliances, including the new ventless
Whirlpool® 7.3 Cu. Ft. HybridCare™ Duet® Dryer with Heat Pump
Technology (WED99HEDW) and the 5.8 Cu. Ft. Slide-In Gas Stove with
TimeSavor™ Convection (WEG730H0DS) with the Flex Install (FIT)
System. The Ultimate Kitchen will offer visitors a kitchen display
emphasizing luxury with Jenn-Air® appliances at its core.
In addition to the three living spaces, Whirlpool Corporation
will showcase Gladiator® GarageWorks, a leader in garage
organization products, within a standalone garage in Show
Village.
"Whirlpool Corporation understands what matters most to today's
homebuilder and our role as a supplier in the building process,"
Bergeth said. "Our uniquely differentiated portfolio of brands is
an asset for our trade customers, matched only by our commitment to
the goal of manufacturing and delivering quality appliances to
every home in America."
The 2,468-square-foot, two-story traditional home was adapted
for a mountain application near Park
City, Utah, where it will be permanently relocated after
IBS. The two-story, 2,200-square-foot modern home, described as
neighborhood friendly but reflective of a contemporary set of
values, was designed by architect Toby
Long. After IBS, the home will be relocated to a permanent
location in El Granada,
California. Both Show Village homes were built by
Spanish Fork, Utah-based Irontown
homes.
It was important for Whirlpool Corporation to display product as
they would appear within real living spaces, Bergeth added. "We
chose Show Village because it enabled us to showcase our products
in the spaces they were designed to enhance."
The all-new, 600-square-foot Ultimate Kitchen in Show Village
was designed with functionality in mind and the kitchen as the
primary focus. The cohesive display is the work of the 2014 KBIS
Best Kitchen Design winner, Tim
Scott, of XTC Design Inc.
In addition to the Ultimate Kitchen in IBS Show Village,
Jenn-Air® appliances will be featured at the Kitchen & Bath
Industry Show (KBIS), held in conjunction with IBS Jan. 20-22 in Las
Vegas. The brand will be on display in a kitchen setting,
part of the FutureHAUS research project, which emphasizes the
future of kitchen design and construction. The exhibit will be
located in the Las Vegas
Convention Center South Hall S9005 as part of KBIS NeXT™.
For more information about Whirlpool Corporation, its portfolio
of brands and other offerings for industry professionals, visit
www.insideadvantage.com.
Inside Advantage is designed exclusively for professionals to
facilitate the designing, building and remodeling process for any
project involving major appliances. Backed by the Whirlpool
Corporation depth of consumer insight and supported by its strong
portfolio of brands, Inside Advantage helps designers, builders and
remodelers create more livable spaces. Sales support materials and
logistical services are readily available to Inside Advantage
members.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation is
the world's leading global manufacturer and marketer of major home
appliances, with annual sales of approximately $19 billion in 2013, 69,000 employees, and 59
manufacturing and technology research centers around the world. The
company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana,
Brastemp, Consul, Bauknecht and other major brand names. We
earn the trust of consumers in nearly every country by focusing on
what matters most. Additional information about the company can be
found at http://www.whirlpoolcorp.com.
1 Visit Maytag.com for warranty details
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SOURCE Whirlpool Corporation