BENTON HARBOR, Mich.,
April 15, 2016 /PRNewswire/
-- Whirlpool Corporation, the world's leading manufacturer of
major home appliances, is showcasing product innovations and the
latest in product design at EuroCucina 2016, April 12-17 in Milan,
Italy. Products from each of Whirlpool's four pan-European
brands—Whirlpool, KitchenAid, Hotpoint* and Indesit—are presented
in a single conceptualized living space that showcases their
different uses in everyday life and provides a glimpse into the
future of home appliance innovation.
"The innovations showcased at EuroCucina reflect Whirlpool
Corporation's global approach to consumer- centric innovation,"
said Subho Moulik, Head of Global
Innovation for Whirlpool Corporation. "Through surveys and
interviews conducted with more than 3,000 households across the
EMEA region, we gathered important insights into the relationship
between cooking and food for home cooks, and what features we need
to bring to their kitchens as that relationship evolves. It's that
type of purposeful innovation that we're proud to be sharing this
week in Milan."
Whirlpool Corporation is showcasing appliances across all brands
that represent the latest trends in home kitchen innovation and
design. These trends include:
- Connected Home & Smart Appliances:
Internet-connected appliances are beginning to interact more
closely and intelligently with users, learning their habits and
helping them accomplish tasks more efficiently. Appliances on
display from Whirlpool Corporation brands offer these interactions,
with intuitive touch interfaces that guide home cooks through each
step of their food preparation.
- Growing Culinary Exploration & Ambition among Home
Cooks: According to the Hotpoint Taste Exploration Survey
2016, food preparation is becoming increasingly associated with the
pursuit of pleasure. Cooking is valued as a form of self-expression
and with that, consumers now want appliances that are flexible
enough to allow greater experimentation in the kitchen and feature
functions that enhance the enjoyment of cooking.
- More Efficiencies & Conveniences for
Families: Intuition and ease-of-use are two important
attributes families seek in their appliances. According to the
Whirlpool brand SmartCook survey, in response to the pressures of
modern life consumers are focusing more on making and taking the
time to enjoy the present, and explore in greater depth the
possibilities of one's own life – maximizing every aspect of
today.
New products being presented at EuroCucina include SmartCook
induction cooktops from Whirlpool brand, which offer an innovative
assisted-cooking experience. The Whirlpool SupremeClean dishwasher
and Supreme Built-In fridge freezer will also be introduced. The
refrigerator uses intelligent technology to keep food fresh,
longer.
KitchenAid is presenting the new stainless steel Made to Measure
Special Tops that offer fully customizable gas, induction and
domino cooktops, a downdraft hood, sinks and the new KitchenAid
Deep Induction Trays. The Deep Induction Trays offer five different
functions—steaming, boiling, cooking at low temperatures, roasting,
and frying. KitchenAid is also presenting the new European Side By
Side refrigerator, with a built-in Cooling Drawer and a 45cm Wine
Cellar.
Hotpoint is showcasing its all-new built-in suite of appliances,
which includes the 2016 Red Dot award winning built-in oven.
Indesit will present a complete built-in cooking suite of
matching products for the first time, as well as the eXtra Hygiene
Dishwasher that features a hygienic BabyCare Cycle allowing new
parents to clean every kind of baby item.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the number one major
appliance manufacturer in the world, with approximately
$21 billion in annual sales, 97,000
employees and 70 manufacturing and technology research centers in
2015. The company markets Whirlpool, KitchenAid,
Maytag, Consul, Brastemp, Amana,
Bauknecht, Jenn-Air, Indesit and other major
brand names in nearly every country throughout the world.
Additional information about the company can be found at
WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.
*Whirlpool Corporation ownership of Hotpoint brand in EMEA and
Asia Pacific regions is not
affiliated with the Hotpoint brand sold in the Americas.
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SOURCE Whirlpool Corporation