LAS VEGAS, Jan. 20, 2016 /PRNewswire/ -- The world's
leading global manufacturer and marketer of major home appliances
will showcase some of its most innovative products at the
International Builders Show from Jan.
19-21, and provide builders with exclusive insights into the
vital role millennials play in the home building market.
"By arming builders with the powerful insights they need to sell
to the largest growing demographic and by designing purposeful
appliances that meet the needs of the consumer, Whirlpool
Corporation continues to be a strong appliance partner for
builders," said Bob Bergeth, general
manager of Contract Builder Sales at Whirlpool Corporation.
Millennials will make up 35 percent of home buyers in 2016 and
their purchase habits have given them trend-setter status for many
of the top kitchen and laundry appliances. To help the company
understand the young professional age group in terms of motivations
and barriers to a home purchase and the importance of specific
household design elements, Whirlpool Corporation partnered with TRI
Pointe Group, Metrostudy, Hanley
Wood and Ketchum Global Research & Analytics (KGRA) on a
study as part of the Builder TRI Pointe Responsive Home
project.
Key findings:
- Outdoor space is the No. 1 "must-have," followed by an open
kitchen
- 53 percent of respondents classified an open kitchen as an
essential home feature
- Customization is very appealing to the majority of
millennials
- On average, they will spend one-fifth of their home-buying
budget on customizations suited to their needs
- While renovations can be intimidating, the majority are willing
to renovate
- On average, millennial home buyers plan to spend 22 percent of
their total budget on renovations
The data is brought to life at this year's show with the
actualization of the Responsive Home project: a Contemporary
Farmhouse and Contemporary Transitional home, located in the
Inspirada master planned community in Henderson, Nev.
Based on detailed market research, the two homes incorporate the
design and features most desirable to the millennial demographic.
Built by the TRI Pointe Group's Pardee Homes unit, designed by
architecture firm Bassenian Lagoni with Design Director Bobby Berk,
the Responsive Home is equipped with the latest products from
Whirlpool Corporation brands.
Highlights include:
- Jenn-Air® Connected 30" Double Wall Oven with
V2TM Vertical Dual-Fan Convection System: As the desire
for connectivity and customization increases, this sleek, dual
convection wall oven features wireless connectivity and an
app for IOS and Android devices that gives users control of the
oven's functions and performance.* Among many features accessible
via the app is the Jenn-Air® Culinary Center, an interactive,
image-driven system that uses the oven's advanced cooking system, a
series of precise algorithms, and chef-tested cooking programs to
give cooks the ultimate control in achieving desired results. A
"My Creations" feature allows users to save the settings for
their favorite recipes.
- Jenn-Air® TriFectaTMDishwasher:
At just 46 dBA, the dishwasher works quietly in a completely
open kitchen. Its powerful, yet quiet performance combines a host
of thoughtful features, including a built-in water softener.
- Whirlpool®HybridCare™ Heat Pump
Dryer: Compared to typical dryers that use large amounts
of energy in the form of venting hot, moist air, this dryer is a
ventless heat pump dryer that uses a refrigeration system to dry
and recycle the same air. When using the Eco Dry setting, the
dryer uses up to 73 percent less energy** utilizing a
revolutionary refrigeration system to dry and recycle the same
air.
The Whirlpool Corporation Global Consumer Design centers study
the cultures, behaviors and needs of consumers of all ages around
the world, and have learned the various ways millennials have
sparked changes in the appliance market. These consumers are
bringing an optimism that influences design and leads to a
willingness to take chances, creating the need for additional
options and demand for an experience through their appliances, such
as with new colors.
"We know there is a strong demand for an open concept in homes,
which includes integration with appliances beyond the kitchen,"
said Pat Schiavone, vice president,
Global Consumer Design, who will also be on hand to share
additional design preferences at the show.
"Home floor plans have changed, and Whirlpool Corporation helps
builders adjust to the open concept with new design options and
appliances that adjust to the environment, such as the remarkably
quiet Jenn-Air®
TriFectaTMDishwasher that's only 46
decibels," he said.
Show attendees can experience the latest product innovations and
gain additional insights at booth P1.9 in the Outdoor Exhibits area
and at the two Responsive Homes, open to the public for tours at
Pardee Homes at Inspirada, 3077 Lascari Avenue Henderson, NV 89044.
For more information, visit the Whirlpool Corporation at
insideadvantage.com and follow @WhirlpoolCorp.
*Requires Wifi and account creation. App features and
functionality subject to change. Subject to Terms of Service
available at: www.jennair.com/connect. Data rates may
apply.
**Compared to pre-2004 traditional dryers, when paired with a
matching washer, Normal cycle, electric only.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation
(NYSE: WHR) is the number one major appliance manufacturer in the
world, with approximately $20 billion
in annual sales, 100,000 employees and 70 manufacturing and
technology research centers throughout the world. The company
markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana,
Bauknecht, Jenn-Air, Indesit and other major brand names in more
than 170 countries. Additional information about the company can be
found at whirlpoolcorp.com, or find us on Twitter at
@WhirlpoolCorp.
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SOURCE Whirlpool Corporation