LAS VEGAS, Jan. 3, 2017 /PRNewswire/ -- Whirlpool brand
is bringing its Every day, care® campaign to this year's CES® to
continue championing the importance of seemingly small acts of
cooking, washing and cleaning in shaping the people we love and the
world we live in. The brand is warming the sea of cold technology
with smart appliances designed to fill real human needs and the
Care Counts™ program, which tracks the connection
between a student's access to clean clothes and their school
attendance. Also on display at the show will be innovations from
WLabs, Whirlpool Corporation's innovation incubator.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7942551-whirlpool-ces-2017
"We use technology as a medium to help families care for each
other and the larger community," said Ryan
Morand, senior brand manager, Whirlpool brand. "From
creating appliances with remote capabilities so you can care for
your family from anywhere, to studying how clean clothes can help a
child's education, we believe in the power of small acts of
care."
Located in the Smart Home section at the Sands Expo center, the
Whirlpool® Every day, care® experience will take place in booth
#41730, where attendees can experience award-winning product
innovations:
- The Whirlpool® booth will showcase the latest in Whirlpool®
Smart Appliances, which harmonize Whirlpool features and
appliances to provide families control from anywhere:
- The Fingerprint-Resistant Smart Kitchen Suite helps
families organize, schedule, cook and clean whether at home or on
the go through remote controls and notifications. The four-piece
collection – refrigerator, dishwasher, microwave and stove –
provides personalized care by learning what a family cooks, how
they cook it, and automatically recommending customized presets so
family favorites are just a click away[1]. In addition, some of
these smart appliances learn how families are using the features,
making them easier and quicker to use over time.
- To make cooking even more convenient, anticipated
industry-first Scan-to-Cook technology sends the right
cooking instructions and settings straight to the appliance every
time, recognizing food when its UPC barcode is scanned with a
mobile phone [1].
- The Whirlpool booth will also offer visitors a chance to
explore breakthrough new products from WLabs, Whirlpool
Corporation's innovation incubator. Debuting at the show is the
revolutionary Zera™ Food Recycler, the
third innovation from WLabs. Built to convert household food waste
into homemade fertilizer, the Zera™ Food Recycler can
break down a week's worth of the average family's food waste within
24 hours[2] – and 95 percent of a typical family's food waste
overall. Visitors will also have the opportunity to interact with
Zera™ through the Whirlpool® mobile app[1] and sign up
for pre-orders of the product through Indiegogo starting
January 6. Also on display from WLabs
will be the Vessi™ Beer Fermentor and Dispenser
system. Launched earlier in 2016, the Vessi™
system ferments, carbonates and dispenses home-brewed beer in as
little as seven days[3].
- Through the groundbreaking Care Counts™
program, Whirlpool® provides students with access to clean
clothes and studies the connection between clean clothes,
attendance rates and chronic absenteeism. Visitors to the
booth will be able to see how Whirlpool® is using technology to
track the impact of clean clothes on a student's education.
Whirlpool brand is also unveiling a new logo at CES® 2017. The
new logo reinforces simplicity and is designed to showcase what
Whirlpool delivers - appliances that save time and help families
care for each other. While daily responsibilities may seem
insignificant and tedious, they are an impactful expression of love
and play a fundamental role in shaping the people we love and the
world in which we live. The new logo will be featured on Whirlpool
brand appliances and all assets and materials in the future.
Whirlpool Corporation and Whirlpool brand also are bringing home
six International Consumer Technology Association
(CTA)™ 2017 CES® Innovation Awards for new and
innovative kitchen and laundry products, including the
Zera™ Food Recycler by WLabs of Whirlpool Corporation,
Whirlpool® 2-in-1 Over the Range Microwave Convection Oven,
Whirlpool® French Door-within-Door Refrigerator and the Whirlpool®
Smart All-in-One Care™
Washer and Dryer Combo.
For more information on the company's care-centric products and
to join the conversation, visit ces.whirlpool.com and follow
#EveryDayCare.
[1] Requires WiFi and account creation. App features and
functionality subject to change. Subject to Terms of Service
available at: www.whirlpool.com/connect. Data rates may apply.
[2] Based on estimated 3.5 kg weekly household food waste for
average U.S. family.
[3] Brew times will vary. Based on a light blonde ale beer at 3.3%
ABV and use of clarification agent.
About Whirlpool Brand
For more than one hundred years,
Whirlpool brand has been inspired by how people care for their
families. Whirlpool brand is designing home appliances that are
focused on improving how families give and get the care they need
with the latest technologies and innovations that make their
experience effortless, intuitive, and easy – whether that means
most flexible refrigerator storage for all types of family needs,
induction technology for efficient cooking and easier cleaning, or
laundry pairs that sense and adapt to clothes with the latest in
connected technologies. Whirlpool brand is part of Whirlpool
Corporation, the world's leading manufacturer and marketer of major
home appliances. Whirlpool Corporation is also one of Habitat for
Humanity's largest corporate partners for over 15 dedicated years,
donating a refrigerator and range to every new Habitat for Humanity
home built in North America. For
more information on Whirlpool, please visit
whirlpool.com/everydaycare or find us on Facebook at
facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA.
Additional information about the company can be found at
whirlpoolcorp.com.
About Whirlpool Corporation
Whirlpool Corporation
(NYSE: WHR) is the number one major appliance manufacturer in the
world, with approximately $21 billion
in annual sales, 97,000 employees and 70 manufacturing and
technology research centers throughout the world in 2015. The
company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp,
Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in
nearly every country throughout the world. Additional information
about the company can be found at WhirlpoolCorp.com, or find us on
Twitter at @WhirlpoolCorp.
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SOURCE Whirlpool Brand