Wet Seal Selects WebSideStory's Outsourced Web Analytics Solution to Lift Online
Fashion Apparel Sales
Leading Apparel and Specialty Retailer Will Use WebSideStory's HitBox to Improve
Online Marketing ROI, Increase Browse-to-Buy Ratios
SAN DIEGO, Dec. 15 /PRNewswire/ -- WebSideStory ( http://www.websidestory.com/
), Inc., the creators of HitBox(R) services, the standard for online marketing
analytics and optimization, today announced that Wet Seal has selected its
outsourced analytics solution to get a better return on investment from its Web
presence. Wet Seal is a leading specialty retailer of fashionable and
contemporary apparel and accessory items. The company currently operates a
total of 623 stores in 47 states, the District of Columbia and Puerto Rico,
including 488 Wet Seal stores, 104 Arden B. stores and 31 Zutopia stores. Wet
Seal will use HitBox services to increase online sales at its flagship sites:
http://www.wetseal.com/ and http://www.ardenb.com/ , including: * Optimizing Search Engine Marketing -- Wet Seal will use HitBox to
measure the effectiveness of an extensive search engine marketing
program it plans to launch in the next few weeks. The company will
measure which search engines and which paid keywords drive the most
traffic and sales.
* Improving E-Mail Marketing -- Wet Seal will use HitBox to track
customer e-mail effectiveness, including seeing which promotional
offers drive the most product sales. The company also plans to send
e-mail communications based on geographic segmentation.
* Streamlining Navigation -- Using several HitBox capabilities,
including link analysis and conversion funnel analysis, Wet Seal is
able to see exactly how visitors and customers navigate its sites. Using this real-time information, the company has already begun
streamlining navigation and increasing browse-to-buy ratios.
"Outsourcing to WebSideStory allows us to focus on what we do best: sell
fashionable, high-quality clothes," said Michael Relich, Chief Information
Officer at Wet Seal. "HitBox is extremely simple and easy to use and has
quickly become an integral part of our online operations." HitBox ( http://www.hitbox.com/ ) is the industry's most comprehensive
outsourced Web analytics service, delivering actionable information about online
visitors and customers. Some of the largest enterprises in the world use HitBox
services to sell more products and services online, improve online lead
generation, boost advertising revenue and enhance online customer support. HitBox requires no hardware or software investment, and can be implemented
within days. All the information is collected in real-time and made available
on demand through a convenient Web-browser interface.
"Wet Seal is one of the most prominent clothing retailers in the nation and we
are happy to welcome them into the HitBox family," said Rand Schulman, Chief
Marketing Officer for WebSideStory. "More and more, traditional retailers are
beginning to understand that to get the most out of your Web site, you need best
of breed Web analytics." For more information about WebSideStory and HitBox, visit
http://www.websidestory.com/ or call 888-844-8269.
About Wet Seal, Inc.
Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading
specialty retailer of fashionable and contemporary apparel and accessory items.
The company currently operates a total of 622 stores in 47 states, the District
of Columbia and Puerto Rico, including 485 Wet Seal stores, 106 Arden B. stores
and 31 Zutopia stores. The company's products can also be purchased online at
http://www.wetseal.com/ or http://www.ardenb.com/ . For more company
information, visit http://www.wetsealinc.com/ .
About WebSideStory Founded in 1996 and backed by prominent venture capital firms Summit Partners
and TA Associates, WebSideStory is the creator of HitBox, the standard for
online marketing analytics and optimization. HitBox services provide
actionable, real-time information about online visitor and customer behavior.
More than 450 enterprise organizations rely on HitBox to sell more products and
services, increase online lead generation, boost advertising revenue and enhance
online customer support. The company also has more than 3,000 small and
mid-sized clients. Several prominent analyst firms have recognized WebSideStory
as the No. 1 Web analytics ASP by revenue. For more information, contact
WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182
Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: . Web:
http://www.hitbox.com/ or http://www.websidestory.com/ . DATASOURCE: WebSideStory Inc.
CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040, ext. 365, Web site: http://www.wetsealinc.com/ Web site: http://www.ardenb.com/ Web site: http://www.wetseal.com/ Web site: http://www.hitbox.com/ Web site: http://www.websidestory.com/
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