Wells Fargo Redesigns CEO Portal Services for Multiple Devices
June 25 2015 - 6:40PM
Business Wire
Number of businesses that use online treasury
services surges 120% in five years
Wells Fargo & Company (NYSE: WFC) today unveiled redesigned
treasury management applications, including information reporting
and fraud prevention, on its Commercial Electronic Office® (CEO®)
portal. The enhancements speed up business customers’ access to
their information and ability to get things done on any mobile
device they choose, including smartphones, tablets, or laptops.
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Steve Ellis, executive vice president and
group head of Wholesale Services at Wells Fargo (Photo: Business
Wire)
The announcement coincided with the 15-year anniversary this
month of the CEO portal, the banking industry’s first single
sign-on point of access to a variety of financial services for
businesses in 2000. Today, Wells Fargo commercial, corporate, and
institutional customers in more than 190 countries use the CEO
portal to connect to 90-plus online banking services. Active CEO
users have increased 120 percent in the last five years.
“Over the last 15 years, we’ve seen dramatic changes in
technology and the way our customers do business ― it’s not just
through their desktops anymore,” said Steve Ellis, executive vice
president and group head of Wholesale Services at Wells Fargo.
“We’re continuing to invest in new technology to make banking
easier and more secure for our customers who need to connect with
many types of devices. We continually improve the CEO and release
new features every quarter ― that’s 60 updates since its
launch.”
In late 2014, Wells Fargo introduced the portal’s redesigned
home page and basic banking applications, as part of a multiyear
initiative to redesign the portal’s most frequently used services.
In months ahead, the bank will deploy additional enhancements that
will be accessible by Apple and Android smartphones, as well as
tablets, laptops, and desktop computers.
“We are redesigning CEO services to ensure the portal looks and
works the same way on any device a customer chooses to use,” said
Secil Watson, executive vice president and head of Wholesale
Internet Solutions at Wells Fargo. “The enhancements also increase
the CEO’s convenience and security.”
In 2007, Wells Fargo became the first major U.S. financial
services company to provide mobile banking services for corporate,
commercial, and institutional customers when it launched the CEO
Mobile® service. The bank’s active mobile business users have grown
by more than 97 percent in just the past year.
“Our proprietary technology recognizes our customers, the
devices they’re using, anticipates their financial needs, and
delivers the right results,” added Ellis.
Latest CEO innovation: biometrics
Based on the bank’s research, Wells Fargo is the first
U.S.-based financial institution to pilot a fusion of voice and
face biometrics to authenticate CEO Mobile customers, a feature
that is being rolled-out to CEO Mobile iPhone app users in 2016. By
identifying customers’ faces, voices, and mobile devices, biometric
authentication makes it extremely difficult to spoof the true
user.
“Biometric technology is emerging and accelerating change in
financial services,” said Danny Peltz, executive vice president and
head of Treasury Management at Wells Fargo. “We continue to explore
and test new safeguards for our business customers.”
Currently, Wells Fargo is also testing another biometric
authentication technology that scans the veins of smartphone users’
eyes to verify their identity. This additional security will also
be available to CEO Mobile iPhone app users in 2016.
The future: mobile solutions
Wells Fargo is also piloting another mobile technology ― an
omni-channel commerce platform that helps businesses quickly and
cost-effectively enhance their customers’ experiences, whether it’s
making a payment, scheduling an appointment, tracking rewards and
loyalty points, or receiving special offers. Businesses will be
able to integrate these new application programming interface-based
solutions in their digital applications ― including mobile apps,
websites, kiosks, and point-of-sale systems ― next year.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide,
diversified, community-based financial services company with $1.7
trillion in assets. Founded in 1852 and headquartered in San
Francisco, Wells Fargo provides banking, insurance, investments,
mortgage, and consumer and commercial finance through more than
8,700 locations, 12,500 ATMs, and the internet (wellsfargo.com) and
mobile banking, and has offices in 36 countries to support
customers who conduct business in the global economy. With
approximately 266,000 team members, Wells Fargo serves one in three
households in the United States. Wells Fargo & Company was
ranked No. 30 on Fortune’s 2015 rankings of America’s largest
corporations. Wells Fargo’s vision is to satisfy all our customers’
financial needs and help them succeed financially. Wells Fargo
perspectives are also available at Wells Fargo Blogs and Wells
Fargo Stories.
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Wells Fargo & CompanyAndrea Mahoney, 415-222-4722
(Media)Andrea.G.Mahoney@wellsfargo.com@AndreaMahoneyWF
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