Wearable Payments: Sizing the Opportunity
May 30 2016 - 04:03PM
PR Newswire (US)
LONDON, May 30, 2016 /PRNewswire/ -- Summary
The wearable payments market is still very much in its infancy,
with most companies in this space still experimenting with form
factors and functionality. Apple has emerged as a frontrunner with
its payments-capable Apple Watch, but it is far from the only
high-profile company in this space. With the market in its current
state it is far too early to call Apple's first-mover advantage
decisive, and while this space is likely to see a lot of attention
and investment in the coming years it is impossible to predict
which companies will dominate.
Key Findings
- 25% of consumers globally possess a wearable device of any
type (regardless of whether that device is capable of making
payments).
- Features and pricing are the two most important factors
driving purchases of wearable devices.
- China is the most immediately attractive market due to its
sizable population and high proportion of potential early
adopters.
Synopsis
Verdict Financial's "Wearable Payments: Sizing the Opportunity"
examines the emerging wearable payments market, evaluating the
strengths and weaknesses of the current products available to
consumers in this space as well as using our proprietary data on
consumer attitudes towards wearable technology and potential early
adopters of wearable payments globally.
Specifically the report:
- Analyzes the major payments-capable wearables on the market
in terms of function and attractiveness to consumers.
- Identifies the key drivers of wearable payments adoption
among consumers globally and by market.
- Analyzes the demographic and geographic distribution of
potential wearable payments early adopters and the best strategies
to engage with them.
- Explores the potentially winning strategies that can be
adopted by players currently in the wearables market and players
looking to enter it.
Reasons To Buy
- Understand the players in the wearables market - what
products have they launched, and how likely are these to
succeed?
- Find out how consumers view wearable payments as a concept,
and how this varies between markets.
- Find out where the wearable payments early adopters are, as
well as what demographics they belong to in order to effectively
market products.
- Discover the three key factors to a successful wearable
payments product - what do consumers want, and how is this best
delivered to them?
Download the full report:
https://www.reportbuyer.com/product/3859710/
About Reportbuyer
Reportbuyer is a leading industry intelligence solution that
provides all market research reports from top publishers
http://www.reportbuyer.com
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Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com
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