Waterfront Media, the
publisher of WhatToExpect.com,
the online website based on the bestselling series of What to Expect
pregnancy and parenting books, and Cord Blood Registry (CBR), the global
leader in cord blood banking, announce the launch of Considering
Cord Blood Banking. The new section at WhatToExpect.com
is the focus of a partnership between Waterfront Media and CBR to
empower expectant parents with better information about the medical
benefits of cord blood stem cells and the options for either preserving
them for a family’s own use in the future, or
donating them for others in need.
Given the rapid advances in research and transplant use of cord blood
stem cells, Considering Cord Blood Banking has been launched to
provide information and perspectives from the What To Expect
site, including answers to frequently asked questions on the differences
of cord blood banking options. The section also includes a regularly
updated poll that links members to an active message board discussion on
the topic. The new section can be accessed at WhatToExpect.com,
the fastest growing parenting and pregnancy site online, and through a
link on CordBlood.com.
“Partnering with Cord Blood Registry to help
better educate expectant parents about the potential uses for cord blood
is important to us,” said Waterfront Media
Founder and CEO Ben Wolin. “This new resource, Considering
Cord Blood Banking, is intended to provide clear, concise, and
regularly updated information about the current and future medical uses
of cord blood stem cells and how to preserve them.”
“It’s critical that
every expectant parent be made aware of the potentially life-saving
health value that their newborn’s cord blood
stem cells may represent for their family or as a donation for others in
need,” said Tom Moore, chief executive
officer of CBR. “Unfortunately, in most
births in this country today, the cord blood is disposed of as medical
waste. Because the potential medical benefits of cord blood stem cells
hold so much promise and because medical research is increasingly
focusing on the use of cord blood stem cells to treat conditions that
impact millions of American children like juvenile diabetes, cerebral
palsy and brain injury – we have a
responsibility to help change this statistic.”
So many expectant parents are unaware of the option to preserve cord
blood stem cells, according to published studies. “The
results of this research clearly indicate that parents need more
information,” said Dr. Jordan Perlow, M.D., a
maternal-fetal specialist in Phoenix. “Few
parents today receive the education they need on cord blood and I have
no doubt that without education on this topic, opportunities to save
lives will be lost.”
About Cord Blood Registry
Cord Blood Registry®
(CBR®) is the
largest cord blood stem cell processing and cryopreservation service for
familial use in transplantation and regenerative medicine and the most
recommended cord blood bank by obstetricians. Accredited by AABB, Cord
Blood Registry preserves cord blood stem cells for more than 220,000
newborns throughout the world. CBR has released more than 65 client cord
blood units for specific therapeutic use, more than any other family
cord blood bank. The company's research and development efforts are
focused on advancing the medical therapies involving cord blood stem
cells as well as the collection, processing and storage technologies to
optimize quality and cell yield. Additionally, CBR facilitates
collection of donated samples, available for research programs worldwide
that are focused on stem cell expansion and other cell-based therapies.
For more information about CBR, visit www.CordBlood.com.
About WhatToExpect.com
WhatToExpect.com, published by Waterfront
Media, is the online companion to the bestselling series of What To
Expect pregnancy and parenting books. The series has helped guide over
30 million families from conception through the toddler years and
beyond. According to USA Today, this pregnancy book, known as the “Bible”
to moms across the world, is bought by 93 percent of all expecting
mothers who buy a guide. For more information, please visit www.WhatToExpect.com.
About Waterfront Media
Waterfront Media is the
largest privately held online health company and operates Everyday
Health, which attracts over 14 million unique users per month.
Through its network of health, diet, fitness, and pregnancy Web sites,
including its flagship EverydayHealth.com,
Waterfront Media enables consumers to live healthier lives every day.
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