Walmart’s Kid-Approved 2014 Holiday Toy List Reveals New Trends
September 10 2014 - 12:01AM
Business Wire
Crafty Toys, Ride Ons and Hot Licenses Join
Classics, Electronic Toys on Retailer’s Second Annual Holiday Toy
List Chosen by Kids
Kids’ tastes in toys are changing, but their appetite for
imagination and creativity is unwavering, as evidenced by Walmart’s
newly-released 2014 Chosen by Kids Top 20 Toys List.
For the second year, Walmart turned to the real toy experts by
gathering hundreds of kids, ages 18 months to 12 years and turning
them loose on the hottest new toys from suppliers like Hasbro,
Mattel, Spin Master and Zing. The retailer’s top 20 toy list,
announced today, revealed kids are looking for toys that serve as
an artistic outlet. Classics are also popular again this year with
toymakers refreshing retro toys to appeal to today’s kids.
“The kids surprised us this year with their changing tastes in
toys, but we were ready to react to their feedback,” said Anne
Marie Kehoe, vice president of toys at Walmart U.S. “When we saw
specific trends emerge, we worked closely with our toy suppliers to
make sure we were stocking our toy shelves and eCommerce
distribution centers with the items kids really want this holiday
season. Parents can trust that we’ll be ready with these
kid-approved toys at great prices all season long.”
The picks from Walmart’s liveliest and loudest focus group of
children unveiled the following toy trends:
Creativity, Crafts Rule This Season
Kids are looking for toys that allow them to be more creative.
These types of toys are one of Walmart’s fastest-growing toy
categories.
- Spin Master Sew Cool Sewing
Machine
- Moose Toys Beados Quick Dry Design
Station
- Maya Group Make Your Case Cell Phone
Cover Kit
Big Licenses for Movie, TV Fans
Licensed toys from blockbusters like Disney’s Frozen and popular
TV show Doc McStuffins topped kids’ list this year. Walmart has
responded by adding extra inventory of these toys to meet
anticipated demand.
- Jakks Snow Glow Elsa Doll
- Just Play Doc McStuffins Get Better
Talking Mobile
- Disney Palace Pets Magic Dance
Pumpkin
Revving up with Ride ons, Scooters and Racing Cars
Ride ons and scooters were popular purchases last Christmas and
throughout the year. Walmart added these toys to the kids’ focus
group for the first time and one of those hot picks rose to the top
of the list.
- Razor Crazy Cart Spinning Go Kart
Electronic Toys Resonate with Kids, Again
On Walmart’s first Chosen by Kids toys list, electronic toys
dominated. This year, kids were again drawn to electronic toys that
offer interactive play.
- Spin Master Flutterbye Light Up
Fairy
- Spin Master Zoomer Dino
- Leapfrog LeapTV
- Vtech Kidizoom Smartwatch
- Hasbro FurReal Friends Get Up and GoGo
My Walkin’ Pup Pet
- Spin Master Air Hogs Zero Gravity Laser
Racer
Throwing Back to Classic Toys and Activities
Classic toys with a twist made kids’ top list for the second
year. Parents will recognize many of the brands and types of toys
kids chose.
- Mattel Hot Wheels Street Remote Control
Flying Car
- Nerf N-Strike Elite Demolisher 2-in-1
Blaster
- Zing Airstorm Firetech Bow
- Vtech Go! Go! Smart Wheels Ultimate
Amazement Park Playset
- Mattel Barbie Glam Camper
- Mattel Hot Wheels Track Builder Total
Turbo Takeover
- Fisher Price Little People Musical
Preschool
Walmart’s Chosen by Kids Toy List Revealed Timed to Layaway
Launch
Walmart’s free holiday layaway program is kicking off in stores
Friday, Sept. 12 with an expanded list of eligible products
including toys, entertainment items and sporting goods.
Starting now and throughout the holiday season, all of the top
20 toys will be covered under Walmart’s Savings Catcher online
receipt comparison tool. If a top local competitor offers a lower
advertised price on those or other eligible items, customers get
the difference on a Walmart eGift Card.
Customers who prefer to shop online or on their mobile devices
can get free delivery to more than 4,000 Walmart stores nationwide
and directly to their door for select purchases.
For more information on Walmart’s Top Toy List Chosen by Kids,
visit www.walmart.com/chosenbykids.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better – anytime and anywhere – in retail
stores, online, and through their mobile devices. Each week, more
than 245 million customers and members visit our 11,053 stores
under 71 banners in 27 countries and e-commerce websites in 11
countries. With fiscal year 2014 sales of over $473 billion,
Walmart employs more than 2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart
can be found by visiting http://corporate.walmart.com on Facebook
at http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart. Online merchandise sales are available
at http://www.walmart.com and http://www.samsclub.com.
Walmart Media RelationsMolly Blakeman, 1-800-331-0085
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