Walmart Launches “Fight Hunger. Spark Change.” Campaign Calling on Customers, Suppliers & Associates to Take Action in th...
September 15 2014 - 8:00AM
Business Wire
Teaming up with Celebrity Chef G. Garvin and
Six of the Nation’s Largest Food Companies, the Campaign will
Provide $3.7 Million in Donations to Feeding America Food Banks
Across the United States
Today, the Walmart Foundation launches Fight Hunger. Spark
Change., a nationwide campaign calling on the public to get
involved in the fight against hunger. The campaign will provide
$3.7 million in grants to participating Feeding America food banks
and local partner agencies that provide hunger relief to millions
of people in need of food assistance. As part of the initiative,
Walmart is teaming up with acclaimed chef, cookbook author and TV
host, G. Garvin, and calling on the public to support their local
food banks by voting online at www.walmart.com/fightinghunger.
The initiative launches during a critical time in our nation
when food banks are facing a growing need for donations due to
historically high rates of food insecurity. Feeding America
recently released its Hunger in America 2014 report showing that in
a single year one in seven Americans, including 12 million
children, turn to the Feeding America food bank network for food
assistance. To help Feeding America meet this need, Walmart is
teaming up with six of the nation’s largest food companies -
including General Mills, Unilever, Hormel, ConAgra Foods,
PepsiCo/Quaker and Kellogg Company - to support food banks and
local partner agencies across the country.
“Hunger remains a serious issue in our country as millions of
Americans don’t know where their next meal will come from. By
engaging our associates, customers and suppliers in the fight
against hunger, we can make a positive impact on this issue and
ensure families have access to the healthier and nutritious food
they need,” said Kathleen McLaughlin, president of the Walmart
Foundation and senior vice president of Walmart Sustainability.
“Through this initiative, we’re giving everyone in America the
opportunity to make a difference by simply voting online for their
local food bank.”
From September 15 through October 5, customers can visit
www.walmart.com/fighthunger to cast one vote per day that will help
direct grants to participating Feeding America food banks and local
partner agencies across the country. The 50 winning food banks will
each receive a $60,000 grant. The campaign also provides
information on how customers can donate or volunteer to take a
direct action in the fight against hunger in their local
communities.
“One of my biggest passions as a chef is showing people how
simple it can be to make healthy and delicious meals for their
families,” said Chef Garvin. “Walmart’s Fight Hunger. Spark Change.
campaign is making it simple and fun for the public to get involved
and will help ensure all families have access to the healthy and
nutritious food they need. I could not be more proud to support a
cause that matters so much to so many.”
Through the initiative, the monetary equivalent of more than 37
million meals1 will be donated to Feeding America food banks and
local agencies throughout the United States.
“At Feeding America, we believe no one in America should have to
worry about where their next meal is coming from so we are proud to
continue our partnership with Walmart to help make this vision a
reality,” said Bob Aiken, CEO of Feeding America, the nation’s
largest hunger-relief organization. “Through this initiative,
Walmart, along with its associates, customers and suppliers will
make a lasting impact in helping to reduce hunger in America.”
As the nation’s largest grocer, Walmart is in a unique
leadership position to impact the issue of hunger in the United
States and joining with customers, suppliers, government agencies
and nongovernmental organizations will only help magnify its
efforts.
The Fight Hunger. Spark Change. campaign is just one step
towards Walmart’s larger commitment to provide meals to those in
need, and give more people access to nutrition education. As part
of that commitment, Walmart is also working to ensure the food
donated is fresh and a healthy alternative.
To participate in the voting campaign, learn more about the
program, including details on participating products, visit
www.walmart.com/fighthunger.
About Philanthropy at
Walmart
Walmart and the Walmart Foundation are committed to helping
people live better through philanthropic efforts that draw on the
strengths of Walmart in the arenas of sustainability, economic
opportunity, and community. As part of our commitment to creating a
more sustainable food system worldwide, Walmart and the Walmart
Foundation are leading the fight against hunger in the United
States. They recently exceeded a $2 billion commitment to fight
hunger one year ahead of schedule and have donated more than 1.5
billion pounds of food to those in need across the country. To
learn more about Walmart’s giving,
visit foundation.walmart.com.
1 In January 2014, Walmart donated the monetary equivalent of 33
million meals ($3.3 million) to Feeding America. In September 2014,
the six participating food companies (General Mills, Unilever,
Hormel, ConAgra Foods, PepsiCo/Quaker and Kellogg Company) have
collectively pledged to donate the monetary equivalent of 4.26
million meals ($426,000). $1 helps provide 10 meals secured by
Feeding America on behalf of local member food banks.
WalmartKevin Gardner,
1-800-331-0085news.walmart.com/reporter
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