LONDON-- Advertising and public relations company WPP PLC (WPP.LN) Thursday said without giving financial details that its retail and shopper insights and consulting business Kantar Retail has invested in French image recognition technology company CVDM Solutions SAS.

Shares at 1433 GMT, down 7 pence, or 0.6%, at 1,204 pence valuing the company at GBP15.8 billion ($25.5 million).

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

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