LONDON--Advertising firm WPP PLC (WPP.LN), said Tuesday that it is taking a 30% stake in Richard Attias & Associates (RAA), a strategic communications firm that provides private consultancy and idea initiatives.

WPP PLC shares closed Monday at GBP13.19, valuing the company at GBP17.74 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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