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RNS Number : 3350O
WPP PLC
27 May 2015
For Immediate Release 27 May 2015
WPP PLC ("WPP")
Mirum launches in Germany through the acquisition of RSK
WPP announces that Mirum (the global digital agency that is part
of J. Walter Thompson Company) has acquired a majority stake in RSK
Group AG ("RSK"), a full-service digital marketing agency.
RSK is one of Germany's leading independent full-service digital
agencies and offers cross-media services including e-Commerce
solutions, websites and mobile marketing. Clients include RCI
Banque Germany, Toshiba, 3M and Nestlé.
RSK employs 25 people and is headquartered in Dusseldorf.
Post-acquisition, RSK will rebrand as Mirum and will continue to be
led by RSK founder and current CEO Christoph Eßer.
RSK's unaudited revenues for the year ended 31 December 2014
were approximately EUR 2.3 million, with gross assets at the same
date of approximately EUR 1.0 million.
This investment continues WPP's strategy of developing its
services in fast-growing and important markets and sectors and
strengthening its capabilities in digital media. WPP's digital
revenues were US$6.9 billion in 2014, representing 36% of the
Group's total revenues of US$19 billion. WPP has set a target of
40-45% of revenue to be derived from digital in the next five
years.
Germany is WPP's fourth largest market after the US, UK and
Greater China. Collectively, WPP companies (including associates)
in Germany generate revenues of US$1.4 billion and employ around
7,000 people.
Contact:
Feona McEwan, WPP + 44(0) 207 408 2204
Chris Wade, WPP
This information is provided by RNS
The company news service from the London Stock Exchange
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