PLANO, Texas,
June 22, 2017
/PRNewswire/ --
Epsilon®,
an Alliance Data (NYSE: ADS) company, today announced it has
expanded its long-standing relationship with Volvo Car USA (VCUSA), one of the most well-known and
respected car brands in the world. Epsilon has worked with VCUSA on
customer relationship management and retail assignments since
2009.
Volvo Car Group was founded in 1927 and is headquartered
in Gothenburg, Sweden. The
company's corporate and brand strategy puts people at the center,
and is a foundation and guide for the business, the products and
the corporate culture. Volvo cars are marketed and sold by regional
market companies and national sales companies through approximately
2,300 local dealers, mostly independent companies, in about 100
countries. Volvo employs over 31,000 employees around the globe.
Volvo reported a third consecutive year of record sales in 2016,
with an operating profit of approximately $776.6 million USD.
Under the terms of the expanded agreement, Epsilon will
develop and execute data-driven direct and digital marketing
programs focused on owner loyalty and service retention. Powered by
predictive modeling and analytics, Epsilon's efforts will include
creative development, strategy, analytics and production. The
after-sales marketing programs will continue to evolve to ensure
current Volvo owners receive the most relevant, timely
communications based on their past interactions, propensities for
specific offers and individual vehicle lifecycle data. Programs
include retailer-level service CRM communications and targeted
marketing activities focused on specific owner repair needs such as
brakes, tires and other replacement products. These multi-channel
programs are fully integrated and continuously optimized to ensure
messaging is providing value to customers. As a result of
integration across
Conversant®,
Epsilon's digital media arm, existing Volvo vehicle owners will
also receive communications and service offers via online channels,
driving loyalty and purchase.
"Volvo's focus is on ensuring vehicle owners are receiving
unparallelled products, service, value and information," said
Scott Doering, VP Customer Service
at Volvo. "Data drives everything that Epsilon does for its
clients, and the results they've delivered on Volvo's CRM and
service marketing programs to-date makes for a uniquely trusting
partnership."
"Epsilon has enjoyed a wonderful partnership with Volvo, a
highly customer-focused, industry leader, for over seven years, and
we're eager to integrate even more data-driven marketing services
as we continue to elevate our relationship," said Bryan Kennedy, chief executive officer,
Epsilon/Conversant. "Volvo's guiding principle of designing around
the individual customer aligns perfectly with Epsilon's, where the
focus is, and always has been, on developing and implementing
personalized marketing communications that engage customers and
drive business growth."
About Epsilon
Epsilon® is an all-encompassing global
marketing innovator. We provide unrivaled data
intelligence and customer insights, world-class technology
including loyalty, email and CRM platforms and data-driven
creative, activation and execution. Epsilon's digital media
arm, Conversant®, is a leader in personalized digital
advertising and insights through its proprietary technology and
trove of consumer marketing data, delivering digital
marketing with unprecedented scale, accuracy and reach through
personalized media programs and through CJ Affiliate by
Conversant®, one of the world's largest affiliate
marketing networks. Together, we bring personalized
marketing to consumers across offline and online channels, at
moments of interest, that help drive business growth for brands.
Recognized by Ad Age as the #1 World's Largest CRM/Direct
Marketing Agency Network, #1 Largest U.S. Agency from All
Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network
and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over
8,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data® company. For more
information,
visit www.epsilon.com and
follow us on
Twitter @EpsilonMktg.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 17,000 associates at approximately 100 locations
worldwide.
Alliance Data's card services business is a
leading provider of marketing-driven branded credit card
programs. Epsilon®
is a leading provider of multichannel, data-driven
technologies and marketing services, and also includes
Conversant®, a leader in
personalized digital marketing.
LoyaltyOne® owns and
operates the AIR MILES®
Reward Program, Canada's
premier coalition loyalty program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made
loyalty programs for grocers.
Investor information about Alliance Data's businesses may
be found here.
Follow
Alliance Data on Twitter,
Facebook, LinkedIn
and YouTube.
Forward Looking Statements
This release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form
10-K.
Our forward-looking statements speak only as of the date
made, and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact: Alliance Data
|
Epsilon
|
Tiffany Louder –
Investor Relations Alliance
Data 214.494.3048
tiffany.louder@alliancedata.com
|
Britta Petersen –
Media 773-796-5434
britta.petersen@epsilon.com
|
|
|
Shelley Whiddon –
Media 214.494.3811 shelley.whiddon@alliancedata.com
|
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/volvo-drives-forward-with-alliance-datas-epsilon-signs-expansion-agreement-for-data-driven-marketing-services-300478080.html
SOURCE Alliance Data Systems Corporation