By Ian Walker
LONDON--Mobile communications company Vodafone Group PLC (VOD.LN) Thursday unveiled changes to its organizational structure.
From Oct. 1, the world's largest mobile communications company by revenue will merge its Northern & Central Europe and Southern Europe regions into one Europe region and fold its Turkish operating company within the Africa, Middle East and Asia-Pacific region.
Philipp Humm, regional CEO for northern and central Europe, will become regional CEO for the whole of Europe.
Vodafone also said it is creating an expanded commercial division, which will include marketing, branding and communications, which will be headed by Paolo Bertoluzzo.
Vodafone Group Chief Executive Vittorio Colao said: "These organizational changes will allow us to improve the customer experience and develop our commercial strategy more quickly and consistently."
Shares at 1105 GMT up 1 pence, or 0.61%, at 199 pence valuing the company at 95.68 million pounds ($145.5 million).
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