SINGAPORE, July 3, 2015 /PRNewswire/ -- Machine
intelligence pioneer, ViSenze, enables people to
search by uploading photos instead of guessing keywords and
surfaces visually similar products when browsing through Flipkart's
fashion category.
Photo - http://photos.prnewswire.com/prnh/20150702/227752
Flipkart, India's largest
online marketplace, started rolling out image search on its mobile
app to revolutionize the shopping experience, using ViSenze
technology for visual search and image recognition.
The newly introduced image search allows users to upload photos
of fashion items and find similar products in terms of color,
pattern or style inside the Flipkart merchandise database. This
eliminates keywords guessing when searching for a product, thereby
simplifying the search process.
Additionally, users browsing Flipkart's catalogue can find
visually similar products with a single tap. This brings
offline-like shopping experience to mobile, acting as a virtual
"shop assistant" who would show products of same color or design
when users see something they like.
This simplified search experience comes handy on the online
marketplace that lists over 30 million products and is accessed by
45 million registered users, 75% of them via smartphones. These new
features are currently in beta and are due to be released to all
users in the upcoming days.
"We're very excited to partner with Flipkart and offer their
users an enhanced shopping experience powered by our visual search.
And we are proud we had managed to offer a solution that is also
capable to handle unique needs for the Indian market such as ethnic
wear," said Oliver Tan, CEO and
Co-Founder of ViSenze.
The company originates from a R&D spin-off from the
National University of Singapore, and
develops highly advanced visual search algorithms, combining
state-of-the-art deep learning with the latest computer vision
technology to solve search and recognition problems faced by
businesses in the visual web space.
The company provides its visual technology APIs through a
Software-as-a-Service offering to online retailers, content owners,
brands and advertisers, app developers and digital publishers,
enabling their platforms to recognize products for retrieval
purposes or instant purchases.
"The partnership with Flipkart not only attests to the strength
of our products, but also reinforces our mission to enable
retailers to capitalize on smart innovations in visual technology
to uplift conversions, while empowering shoppers with real-time
ability to search without the hassle of keyword guessing. And we
will continue to innovate in this area," added Oliver Tan.
Key clients using the company's award-winning image search
service today include internet retailers and marketplaces like
Caratlane, Zalora (a Rocket Internet company), Reebonz, and Rakuten
Taiwan, as well as patent search engines like PatSnap.
About ViSenze:
ViSenze was founded by computer vision scientists and technology
entrepreneurs with the sole objective of simplifying the visual
web. Through cutting-edge R&D, ViSenze develops easy to use
visual search and image recognition to help businesses in
ecommerce, mcommerce, online display advertising, and database
management to address challenges of exploding visual content on
different digital platforms. ViSenze originates from NExT, a
leading research centre jointly established between National University of Singapore and Tsinghua
University of China. The company,
based in Singapore, has previously
raised a series A funding round from Rakuten Ventures, Walden
International and UOB Venture Management.
Photos attached to this press release:
https://www.dropbox.com/sh/jpo93y1cwki25h2/AADxrxKdLS3bSDJznHU_Gl2ya?dl=0
Company logo:
https://www.dropbox.com/sh/p3wew2qlwv0ze4v/AAAf9sgWEqUq_CRu3C2wRLOGa?dl=0
CEO photo:
https://www.dropbox.com/sh/rfdco5uj1pdwnpi/AAACytuqtL9a34Le1XBTkR5ta?dl=0
Video library:
https://www.youtube.com/channel/UCLxL8ktrxUK6ObrDjfQoS3Q/videos
Flipkart's press release on the beta launch of image search on
July 1st:
http://www.newsvoir.com/release/flipkart-all-set-to-redefine-customer-experience-with-innovative-image-search-feature-4721.html
Media Contact:
Adelina Peltea - Marketing Director at ViSenze
adelina@visenze.com
+65-8695-6269