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RELEASE
For more information, contact:
Ryan McCarthy
Regional Communications Specialist
567-336-1812
ryan.mccarthy@o-i.com
Veteran-owned
distillery uses O-I's new Forte bottle for military-inspired
spirits
Perrysburg, Ohio (April 23, 2015) -
Hotel Tango, Central Indiana's first small-batch artisan distiller,
is also one of the first to use the new Forte bottle offered by
Owens-Illinois (O-I) as part of the glass packaging supplier's
Covet Classics(TM) collection.
As they searched for the right package
for their spirits, Hotel Tango's owners found O-I's Forte design to
be a perfect match for their unique identity and for their small
but growing business needs.
Headquartered in Indianapolis, Indiana,
the distillery was founded in 2013 by Marine Corps veteran Travis
Barnes, his wife, Hilary, and a small group of friends. They use
high-quality local ingredients such as Indiana-grown corn, and have
the distinction of being the first disabled veteran-owned distiller
in the U.S.
As a start-up distillery, the Hotel
Tango team ran into challenges with the minimum order and lead time
requirements of the first glass packaging supplier they contacted.
So they turned to O-I's Covet Classics(TM) collection of timeless
bottle designs. This collection offers speed-to-market and the
convenience of ordering as little as a pallet at a time, without
sacrificing premium design and appearance.
The timing was right for Hotel Tango
products to be among the first to use the Forte bottle, which O-I
introduced in February as a modern take on their classic Kaleido
design. Forte's updated silhouette and taller, prouder shape create
a more pronounced vertical canvas to take brand identities to a
higher level.
"Everybody who has seen the Forte
design is immediately attracted to it and bartenders like the way
it feels," Barnes said.
After returning from three tours of
duty with the Marines, Barnes took an interest in distilling as he
and his wife attended law school. Their studies helped draw their
attention to a new state law that opened up a short window for new
craft distillers to obtain artisan distiller's permits.
They assembled a team made up of two
fellow law students, Adam Willfond and Nabeela Virjee, and friend
Brian Willsey, an MBA student. The team quickly established their
business, obtained their permit, and opened a distillery and
tasting room in a historic carriage house in Indianapolis'
up-and-coming Fletcher Place neighborhood.
Taking their name from the military
alphabet phonetics for Barnes' and his wife's first initials, they
launched with a family of similarly named spirits - Golf Gin, Lima
Charlie Limoncello, Mike Moonshine, Romeo Rum and Victor Vodka. A
flagship Hotel Tango Whiskey is aging in barrels for an eventual
debut. All of Hotel Tango's spirits are packaged in 375 and 750 mL
Forte and Kaleido bottles from O-I and sold at their Indianapolis
distillery. They will also be available at Indianapolis bars,
restaurants and retailers, with plans to expand to nationwide
distribution.
Barnes said the flexibility and
scalability available through O-I's Covet Classics(TM) collection
appealed to the Hotel Tango team.
"It's good to know that we can place
smaller, quicker orders now, and that we have the support and
reliability of a leading global glass packaging manufacturer as we
grow," he said.
Covet Classics(TM) is part of O-I's
Covet(TM) line, a collection of luxury glass packaging products and
services. Covet Classics(TM) bottles are available in a variety of
sizes and can be modified with embossing, coatings, labels and
closures (bar top, screw top and decanter-style) for a
distinguished look. Covet(TM) also offers design services to create
custom looks for customer brands.
For more information on O-I's Covet
Classics(TM) line, visit www.o-i.com/covet-classics1.
###
About
Covet(TM)
Covet(TM) is a collection of luxury
glass packaging products and related services that help super
premium brands achieve their business objectives and deepen their
connections with consumers. Covet(TM) brings the best of O-I's
global capabilities, including custom glass design and decoration,
a collection of classic O-I bottle designs and O-I's innovation
portfolio to help high-end brands seize market
opportunities.
About
O-I
Owens-Illinois, Inc. (NYSE: OI) is the
world's largest glass container manufacturer and preferred partner
for many of the world's leading food and beverage brands. The
Company had revenues of $6.8 billion in 2014 and employs
approximately 21,100 people at 75 plants in 21 countries. With
global headquarters in Perrysburg, Ohio, USA, O-I delivers safe,
sustainable, pure, iconic, brand-building glass packaging to a
growing global marketplace. For more information, visit
o-i.com.
O-I's Glass Is Life(TM) movement
promotes the widespread benefits of glass packaging in key markets
around the globe. Learn more about the reasons to choose glass and
join the movement at glassislife.com.
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O-I_Forte_Hotel_Tango_Press_Release_FINAL
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Owens-Illinois, Inc. via Globenewswire
HUG#1914154
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