NEW YORK, March 24 /PRNewswire/ -- Today Verse Group is releasing a new report on best practices for branding corporate spin-offs. The report shows how companies can increase financial valuation by incorporating branding at key points in the spin-off process. It helps companies avoid common pitfalls, providing a simple checklist of considerations and examples of how other companies have made spin-offs successful.
"What do Cadbury-Schweppes, InterActiveCorp, Motorola and Time-Warner all have in common? They are all spinning-off large divisions in an effort to unlock shareholder value," says Randall Ringer, Co-founder and Chief Strategic Officer of Verse Group. "Each of them will be facing important branding decisions. This report will help them avoid being blind-sided." The new report is entitled "The ABCs of branding spin-offs." It is based on the Verse Group's expertise in branding spin-offs. The team's experience includes branding Travelport for Cendant Corporation, NXP Semiconductors for Philips Electronics (NYSE:PHG), Dex Media for Qwest (NYSE:Q) and Terra for Telefonica (NYSE:TEF). This branding experience has led to the creation of the basic principles outlined in this paper.
Michael Thibodeau, Co-founder and Chief Creative Officer of Verse Group says, "Forward-looking companies will want to include branding as part of their spin-off calculations -- no one wants to leave money on the table." The new report is available on the Verse Group website, http://www.versegroup.com/.
Verse Group is the independent brand consultancy that combines practical marketing experience with a storyteller's creativity. Our Narrative Branding(r) methodology is the proven strategic approach for companies seeking to make their marketing more effective. We help companies stage their brand stories through design, verbal and experiential identity. Our multinational clients include: Samsung, Marriott, Coldwell Banker, Dex, Kodak, Days Inn and NXP. Visit http://www.versegroup.com/.
Contact
Lisa Merriam
212-979-7500
917-596-8011
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Michael Thibodeau http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=70187 Randall Ringer http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68996 DATASOURCE: Verse Group CONTACT: Lisa Merriam of Verse Group, +1-212-979-7500, +1-917-596-8011, Web site: http://www.versegroup.com/
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