Leading the coffee-flavored vodka category since 2005, Van Gogh®
Vodka redefined the “shot of espresso”
when, that year, the brand released its five-star rated Espresso vodka.
In 2006, Van Gogh Double Espresso® brought
consumers a new level of rich coffee flavor, color and added caffeine.
Today, the brand again marries the flavor of the world's favorite
beverage with the world's most popular spirit, with the introduction of
Van Gogh Triple Shot Espresso™.
As the third addition to the brand’s renowned
family of coffee-flavored vodkas, at 90-proof and with more added
caffeine than Double Espresso, Van Gogh Triple Shot Espresso™
delivers a bold statement straight or served in a mixed cocktail. Van
Gogh Triple Shot Espresso is scheduled to reach U.S. distribution in
April 2008.
Capturing the Coffee Craze in a Vodka Bottle
Having wisely trademarked his espresso flavored vodkas, van de Velde,
who achieved initial success in the spirits industry as the first U.S.
importer of Ketel One vodka, has skillfully capitalized on the immense
popularity of high-quality coffee products. “The
demand for our espresso flavors developed organically, without
advertising or expensive marketing. Espresso and Double Espresso first
gained strong bartender support, which then translated to widespread
consumer loyalty. Now, with Triple Shot Espresso™,
consumers have an additional flavor option and we essentially own the
coffee-flavored vodka category,” he explains.
What van de Velde describes as his “oil spot”
theory regarding the brand’s development,
amounts to Van Gogh Vodka achieving a steady and impressive annual sales
increase of 35 percent, with Espresso and Double Espresso accounting for
more than 50 percent of the brand’s sales. “Espresso,
then Double Espresso first took off in Baltimore, Maryland. Then,
strictly advanced by consumer demand, these flavors spread to Virginia,
New Jersey, South Carolina and across the east coast. This is truly an
underground movement driven by brand loyalists on both sides of the bar.”
Van de Velde recommends serving Van Gogh Triple Shot Espresso™
chilled, straight or mixed in one of the following recipes:
Van Gogh Triple Shot
2 ounces Van Gogh Triple Shot Espresso served chilled, straight Triple Espresso Martini
1 ounce Van Gogh Triple Shot Espresso, 1/2 ounce Kahlua, 1 ounce
chilled espresso, 1/3 ounce butterscotch schnapps, splash of cream Frozen Espresso
2 ounces Van Gogh Triple Shot Espresso, 1/4 cup coffee ice cream,
1 ounce chocolate liqueur
“Our espresso flavored vodkas have been
perfectly refined to provide a bold, but smooth flavor that coffee
lovers can appreciate. Now, with three flavor options, the possibilities
are endless,” says van de Velde.
Van Gogh Vodka produces the most flavors of any brand worldwide
including the trendsetting Triple Shot Espresso™,
Espresso and Double Espresso®, complemented
by Acai-Blueberry®, Banana, Dutch Chocolate,
Coconut, Pineapple, Pomegranate and Wild Appel vodkas. For more
information and 2,000 complimentary cocktail recipes, visit www.VanGoghVodka.com
or call 888-539-3361.
|