By Liz Hoffman and David Benoit 

Activist investor ValueAct Capital Management LP disclosed Monday that it had taken a $1.1 billion stake in Morgan Stanley, signaling a potential rallying cry for bank investors after years of poor returns.

ValueAct's stake of 38 million shares represents about 2% of the shares outstanding in Morgan Stanley. But unlike most activist positions, ValueAct says it is the market, not the company, that has it wrong.

"We believe there is a disproportionate amount of time and energy spent overanalyzing Morgan Stanley's trading and lending business and fretting about its Fed oversight," Jeffrey Ubben, ValueAct chairman and chief executive, wrote in a quarterly letter to investors that was reviewed by The Wall Street Journal. "It feels like missing the forest for the trees."

The stake could represent a catalyst for investors who have shunned bank stocks for years, due mainly to low interest rates that sap lending profits and tough postcrisis rules that have taken much of the risk -- and profit -- out of once-lucrative trading businesses.

Over the past decade, Morgan Stanley and other big banks have sought to make themselves slimmer and simpler, becoming less reliant on the risky businesses that once powered their earnings. But it has been a struggle to convince investors.

Morgan Stanley shares are down 22% over the past year, the worst performer of the largest U.S. banks and compared with a 10% decline in the KBW Nasdaq bank index, itself a laggard in the broader stock market.

Morgan Stanley's shares have regularly traded below book value, a symptom it shares with other banks including Citigroup Inc. and Bank of America Corp. Banks regularly traded for a multiple of their book value before the financial crisis. Their fall is a sign that investors don't see a return to rapid profit and revenue growth any time soon.

VaueAct, which manages $16 billion in assets, said the market is misunderstanding the New York bank, keeping the stock price low based on the bank's exposure to stock and bond trading businesses.

But ValueAct believes that overlooks the current focus of the bank, whose earnings are now more geared toward giving advice to corporations and a massive wealth-management business in which brokers advise individuals how to invest. Those operations typically generate fees with less risk and less volatility. Morgan Stanley's chairman and chief executive, James Gorman, has called wealth management, for example, a "ballast" that can smooth out the choppier earnings from investment banking and trading.

ValueAct, which has successfully lobbied for change at companies like Microsoft Corp. and last year took a stake and then sold out of American Express Co., isn't planning to call for any major changes at the bank and backs Mr. Gorman, people familiar with the matter said.

"As with any investor, we welcome ValueAct as a shareholder," a Morgan Stanley spokesman said in a statement.

Morgan Stanley's return on equity, a closely watched measure of bank profitability, has also lagged behind Wall Street rivals and remains below Mr. Gorman's stated goal of 10% by next year.

Mr. Gorman has been pushing for years the message that Morgan Stanley is a far different firm than the one that nearly collapsed during the financial crisis. Morgan Stanley's future lies more in the lower-risk businesses of advising companies and wealthy individuals. Under Mr. Gorman, the bank has expanded its wealth-management business aggressively and maintained its No. 2 spot in merger advice.

Mr. Ubben said he valued the bank on the more utility-like profits Morgan Stanley can earn reliably, rather than on the unpredictable trading revenue that once powered it.

ValueAct is well known as an activist investor, an approach in which investors take a stake in a company and then press for strategic, managerial, financial or other changes.

ValueAct took a roughly $1 billion stake in AmEx in 2015 but sold the position that November after discussions with the company's management gave the hedge fund the impression the company wasn't prepared to make changes it thought were needed, The Wall Street Journal previously reported.

Most recently ValueAct has been contending with problems in one of its once-most-lucrative investments, Valeant Pharmaceuticals International Inc., where shares are down about 90% from last summer.

Morgan Stanley in 2013 drew an investment from fellow activist Third Point. But that investment was much smaller, about $150 million, and only lasted a few months, with little long-term impact on the bank.

"The banking industry is ripe for activism," notes CLSA analyst Mike Mayo. "It probably doesn't make for a pleasant August for Morgan Stanley management," but investors should view the news as "fantastic" because the presence of a potentially vocal activist means that "someone is carrying the torch for them."

ValueAct has had discussions with Morgan Stanley management, a person familiar with the matter said.

The firm bought shares of Morgan Stanley at about 0.7 times book value, according to the letter. Over the past year, the bank's stock has traded as high as 1.1 times and as low as 0.6 times the value of its assets, according to FactSet.

Write to Liz Hoffman at liz.hoffman@wsj.com and David Benoit at david.benoit@wsj.com

 

(END) Dow Jones Newswires

August 15, 2016 20:45 ET (00:45 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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