VICE Indonesia partners with Jawa Pos TV and strikes major digital
deal with Google to bring Indonesian nightlife and culture to the
world
|
Indonesia's skyrocketing young audience and growing mobile
and digital markets lay backdrop for VICE's full-scale operation in
the world's fourth largest country. |
MACAU, Nov 8, 2016 - (ACN Newswire) - VICE Media,
the world's leading youth media brand, today announced a major
market expansion into Indonesia, the world's fourth largest nation.
VICE will launch a full-scale operation in Indonesia, producing
local content and creative agency services to reach the
skyrocketing young population of over 100 million people in the
country. In addition, VICE today announced multi-platform
partnerships with Jawa Pos TV and Google that will bring linear and
digital programming to the country. Content will be available in
both English and Indonesian.
Young people aged 18-34 comprise 50 percent of Indonesia's overall
population. In the country, mobile, linear and digital markets have
grown so expansively that there are more mobile phones than people,
and the average person spends five hours on the internet every day.
This demonstrated thirst for multi-platform content opens the door
for VICE to fill the void and reach young people on whatever
platform they consume content.
To date in Asia, VICE has operated out of Japan, China and South
Korea, and last month the company launched branded VICELAND blocks,
which will eventually become 24-hour VICELAND channels, in 18
Southeast Asian territories, including Indonesia, through a
partnership with local media powerhouse MultiChannels Asia.
Partnerships with DOCOMO Digital and AbemaTV have also brought
original VICE content to mobile and digital platforms across Japan.
In the coming months, VICE will launch full-scale offices in India
and the Middle East.
Building upon this growth in Asia, VICE Indonesia, which is based
in Jakarta, will bring VICE's award winning content to a young
audience that is consuming mobile, digital and linear content at a
staggering pace. VICE Indonesia will be at the forefront of content
production in the country, creating and distributing local and
international programming that appeals to the enormous young
population. By working with young Indonesian talent and producers,
editors, shooters and creatives, the content will maintain VICE's
distinct voice and satisfy the appetite for uniquely intimate
content focused on culture, food, music, technology, sports and
more.
Through the partnership with Jawa Pos TV, a leading news television
network in Indonesia, VICE News Tonight, VICE's recently launched
daily news show on HBO, will air every night on Jawa Pos TV in a
primetime slot. Select VICELAND programming will also air on the
network during primetime. Jawa Pos TV significantly expanded its
reach earlier this year, and with infrastructure and other upgrades
underway, will soon reach over 150 million people in Indonesia. As
the company continues to expand its footprint in Southeast Asia,
this partnership will bring VICE's distinct, youth-oriented content
to a growing market of young viewers in the region.
"With Indonesia's massive young audience increasingly consuming
video content across all screens, launching VICE here is a no
brainer," said VICE Co-President James Schwab. "Combining our
award-winning global content with content produced locally in
Indonesia, both digitally and on TV through partnerships with Jawa
Pos TV, Google and MultiChannels Asia, enables us to reach as many
young people as possible, whenever and wherever they are consuming
content."
"It's been a truly life changing experience to bring VICE to
Indonesia, a country I love and call home," said Mo Morris,
Managing Director of VICE Indonesia. "We will aim to produce some
of the most unique content Southeast Asia has ever seen. Indonesia
is a great fit for VICE, a beautiful, turbulent, and progressive
country with an engaged young audience hungry for a media company
that speaks their own language. By partnering with Jawa Pos TV and
Google, we will be able to meet young people on whichever screen
they are consuming content."
"Indonesia is the perfect environment for VICE," said Ardyan M
Erlangga, Managing Editor, VICE Indonesia. "The country is a
diverse, complicated, and incredibly exciting place that is full of
under-covered stories, unique characters, and young people hungry
for compelling content. We will bring these stories to life with
the best young talent locally, telling some of the world's most
important stories to the rest of the region and world."
"Jawa Pos TV is very excited to partner with VICE and VICELAND,"
said Maesa Samola, CEO of Jawa Pos. "I am constantly fascinated by
the VICE point of view and unique stand in the media world, and
thrilled that VICE's content is now available to experience through
our very own Jawa Pos TV."
Along with VICE Indonesia launch partner Google, VICE will create
digital content powered by the world's most prolific search tool.
Utilizing VICE's unique lens and local talent, SEARCHLIGHT will
showcase youth culture and nightlife across Indonesia to a global
digital audience. Through a series of videos, stories and social
events, SEARCHLIGHT will take viewers into unknown stories of
Indonesian urban life, and expand VICE's presence into Indonesia's
digital market.
VICE's expansion into Indonesia comes on the heels of a major
global expansion for VICE and VICELAND. In June, VICE unveiled an
expansive slate of international deals that, within the next year,
will make its multi-screen programming available to audiences in
over 50 new territories in Southeast Asia, Australia, New Zealand,
Africa, the Middle
East and India. In total, VICE's award winning multi-platform
programming will be available in over 80 territories.
ABOUT VICE MEDIA
VICE is the world's preeminent youth media company and content
creation studio. Launched in 1994, VICE now operates in over 30
countries and distributes its programming to viewers across
digital, linear, mobile, film and socials. VICE includes an
international network of digital channels; a television and feature
film production studio; a magazine; a record label; an in-house
creative services agency; a book-publishing division; and a newly
launched TV network, VICELAND in partnership with A&E.
VICE's award-winning programming has been recognized by the Academy
of Television Arts & Sciences, Peabody Awards, Sundance Film
Festival, PEN Center, Cannes Lions, Frontline Club, Knight
Foundation, American Society of Magazine Editors, LA Press Club,
James Beard awards, and Webby Awards, among others. For more
information, please visit www.vice.com.
Please contact Jake Goldman, VICE, Jake.Goldman@VICE.com.
Source: Vice Media
Copyright 2016 ACN Newswire . All rights reserved.
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