UPS Capital, the financial-services arm of shipping company United Parcel Service Inc. announced Monday that it would acquire Parcel Pro, a logistics firm that provides services and insurance coverage for the transport of jewelry, wristwatches and other luxury goods, mainly for business customers. Terms of the deal weren't announced.

Most shipping insurance is limited to $50,000 for U.S. domestic parcels and $500 for international packages, forcing companies to split up shipments into multiple packages, which is costly, UPS said in a statement announcing the deal. Under the tie-up with Parcel Pro, UPS will be able to insure domestic shipments of as much as $150,000 in value and international shipments of as much as $100,000 a package.

"This is a much quicker way for them to get scale in the insurance of jewelry business, rather than starting from scratch," said Kevin Sterling, an analyst who covers UPS for BB&T Capital Markets. "Parcel Pro is already in all the major jewelry markets. Customers already know them. Customers know UPS too, but don't really think of them as an insurer."

Parcel Pro has offices in Los Angeles, New York, Miami, San Francisco, Hong Kong, Japan and Singapore and has a business agreement to provide preferred shipping services to Jewelers Mutual, the largest jewelry insurer in the U.S., according to UPS.

"The increased maximums allow companies to ship more items in one package, which is logistically easier and more cost effective," UPS said.

The Parcel Pro acquisition is part of UPS's effort to grow its business-to-business segment, which in many cases is more profitable than its consumer-shipping business because of economies of scale. However, UPS's consumer business is growing much faster. B2B volume grew 3% in 2014 on the back of growth in shipments in the industrial, auto and government sectors, according to the company's annual report, compared with 12% growth in business-to-consumer shipments.

"They'd love to be more B2B, because it's more profitable, but of course B2C is the one that's growing, because of the natural progression of the growth in online shopping and e-commerce," Mr. Sterling said.

Write to Robbie Whelan at robbie.whelan@wsj.com

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