UK Consumers Will Call Businesses From Smartphones 12 Billion Times in 2016; Marchex Releases New Mobile Usage Data On UK Con...
September 20 2016 - 03:01AM
Business Wire
Mobile consumers are increasingly using smartphones to connect
directly with businesses, and changing the way that UK consumers
research and purchase products and services. Independent data
released today from Marchex (NASDAQ: MCHX), a mobile advertising
analytics company, forecasts that UK consumers will “click-to-call”
businesses from smartphones more than 12 billion times in 2016
directly from search engines, web sites, display advertising and
social networks.
Among the findings announced today:
- Marchex forecasts that UK consumers
will make more than 12 billion phone calls from smartphones to
business in 2016, with more than 4.5 billion coming directly from
search engine results and advertisements.
- 73 percent of these calls are product
or service related, with a further 27 percent of these product or
service conversations resulting in an appointment, reservation or
purchase.
- UK small and medium sized enterprises
(SMEs) are missing out on nearly one billion pounds of new revenue
by failing to answer the phone, as 19 percent of calls to SMEs go
unanswered.
- 70 percent of conversations last less
than three minutes, meaning businesses can ring up new business
quickly and easily.
To understand at scale how UK consumers purchase products and
services through “click-to-call”, Marchex analysed aggregated data
from more than 50,000 consumer-to-business phone calls to UK
customers of Marchex Call Analytics. To measure sales and consumer
intent from click-to-call activity, the study used Marchex Call
DNA, which visually maps, scores and classifies phone calls
automatically.
“Smartphones have quickly grown as the most important tool for a
UK consumer to research and select new products and services,” said
Anna Forbes, Managing Director of Marchex UK. “The ability to
click-to-call a business is often the quickest and easiest way to
engage with a business on the go. This year, UK consumers will
click-to-call billions of times to businesses across a variety of
industries, including financial services, travel, local services,
technology and retail.”
The full report can be found at:
http://www.marchex.com/UKPaper2016
A webcast will be conducted on the report with panellists John
Busby, SVP Marchex Institute at Marchex, Mike Fast, Analyst at
Marchex and Anna Forbes, Managing Director of Marchex UK on
September 28th at 2:30 pm BST. Registration is available at
http://www.marchex.com/UKWebinar2016.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behaviour to real-world, offline actions. By linking
critical touchpoints in the customer journey, Marchex’s products
enable a 360-degree view of marketing effectiveness. Brands and
agencies utilize Marchex’s products to transform business
performance.
Marchex UK can be found at http://www.marchex.co.uk/.
Please visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
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Marchex, Inc.Investor RelationsTrevor Caldwell, +1
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications+1 206-331-3434pr(at)marchex.com
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