SHENZHEN, China, April 26, 2015 /PRNewswire/ -- On the morning of
April 23, 2015, the TCL Tower in
High-tech Industrial Park of Shenzhen,
China welcomed a new tenant, the flagship store of Harman
International in Shenzhen, which
was officially opened in the TCL Tower with a ribbon-cutting
ceremony. As its sister store, the TCL O2O flagship store was also
set up the same day. TCL Corporation's Chairman Li Dongsheng and Harman International's Chairman
Dinesh Paliwal attended the ceremony
together, representing the start of a comprehensive partnership
between the two corporations.
Photo - http://photos.prnewswire.com/prnh/20150424/201395
Li Dongsheng remarked during the
ribbon-cutting ceremony that the two corporations had always
maintained a deep collaboration, with substantial progress being
made between Harman and TCL's four business areas including TV,
cellphone, Tonly OEM, and O2O. Opened up at the same time, the two
stores of TCL and Harman will partner as the world-class video and
audio companies to bring the most advanced consumer electronic
innovations to the local customers.
As a globally leading audio and infotainment company, Harman
develops and produces professional audio electronic products and
infotainment systems for various markets, ranging from auto
markets, consumer markets, to professional audio markets. Over the
past few years, Harman has already established a strong partnership
with TCL Corporation, a global manufacturer of smart products and
provider of Internet application services. With the firm presence
in TV and communications industries for years, TCL Corporation was
the first TV manufacturer of China
to engage in an all-round brand collaboration with Harman Kardon, a noted section of Harman
International.
The comprehensive partnership between TCL and Harman is mainly
in the form of retail collaboration and product collaboration. In
terms of retail collaboration, Harman plans to create an online
flagship store bearing its name on TCL's e-commerce platform and
identify TCL as its only e-commerce partner. Harman will also
provide on-site product supports in 100 high-quality TCL stores.
And in terms of product collaboration, Harman have been providing
diversified product customization services for TCL products, as
shown in the acoustics functions of TCL's H8800 curved quantum dot
TV and Idol X3 cellphone launched this month. In addition, the JBL
(a top brand under Harman) earbuds loved by audio purists all over
the world are set to become the standard accessories for TCL
phones. With any one of the TCL phones, the customers could be
equipped with the purest audio and the ultimate audio & video
experience whenever and wherever possible.
"Providing products and services with the ultimate experience"
is the TCL Corporation's vision and also an essential part of its
transformation strategy--the "Double +" strategy (namely the
"Intelligence + Internet" strategy and "Product + Services"
strategy). Facing the challenges of the Internet era, TCL declares
its insistence on the innovations of technologies and products,
with its operation focus switched from merely products to user
experience, which is to be illustrated through its keep-furthering
partnership with Harman.
CONTACT: Marta Chen
Phone Number: 0086-0755-33313868
Email: chenxuejun@tcl.com