The Dallas International Association of Business Communicators (Dallas/IABC)
announced today two new Accredited Business Communicators (ABCs). Mary
McMinn and Marilyn Mathis achieved their ABC accreditation and were
recognized this month. McMinn, ABC, is an award-winning communications
consultant working with global organizations and entrepreneurial
entities to produce clear, concise and targeted communications. She is
also Dallas IABC’s director of communications.
Mathis, ABC, is an award-winning corporate communications consultant at
Health Care Service Corporations, which operates the Blue Cross and Blue
Shield Plans of Illinois, Texas, New Mexico and Oklahoma.
The ABC designation is a comprehensive process governed by the
International Association of Business Communicators. It is intended to
help professional communicators demonstrate a global standard of
excellence in organizational communications.
“Essentially, the ABC designation requires you
to have a specific level of education and experience as a communicator
or public relations practitioner,” said Julie
Songer, president of Dallas/IABC. “ABC means
your work demonstrates that you can think strategically, establish
meaningful goals and objectives, and measure your success. Your work has
been reviewed by your peers and has successfully stood the test that
demonstrates you have a well-rounded problem-solving approach. We
congratulate Mary and Marilyn for their hard work and dedication to
their profession.”
IABC’s biennial survey of the profession, Profile,
shows that accredited members’ average salary
is significantly higher than that of non-accredited members. A new
survey announced last month results from employers. These were among the
key findings in recent research conducted for the International
Association of Business Communicators (IABC). The global Value of
Accreditation study, sponsored by IABC/Chicago and L.C. Williams &
Associates Research Group, was undertaken to provide insight into the
value of accreditation to individuals, employers, clients and the
communication profession.
“This is the first research directed to our
customers—employers and clients,”
said Anna M. Willey, ABC, chair of IABC’s
Accreditation Council. “The findings offer
insight into the value of accreditation from a professional development
perspective and tie it into the value employers and clients place on
strategic communication.”
Following are some of the research findings:
Fifty-one percent of ABCs indicate they take a more strategic approach
to the activities and processes in their organizations since becoming
accredited.
Fifty percent of supervisors and clients say the value of an ABC is
the ability to communicate strategically.
Sixty percent of ABCs perceive accreditation as giving more
credibility to their department or organization.
Sixty-nine percent of employers and 50 percent of clients perceive
ABCs as giving more credibility to their department or organization.
Seventy-five percent of ABCs say accreditation increases the
credibility of the profession.
Sixty-eight percent of ABCs say accreditation has increased their
personal credibility.
Dallas/IABC (www.dallasiabc.com)
is the professional communicator’s choice for
practical education, information and professional development. The
not-for-profit association serves more than 300 members in North Texas
representing hundreds of corporations, agencies, entrepreneurs and
not-for-profit organizations. For more information, visit www.dallasiabc.com,
or contact Dallas/IABC President Julie Songer at Julie.Songer@ngc.com.
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