Turner Sports and Intel Announce Multiyear Partnership to Bring Virtual Reality to NBA Fans
November 07 2017 - 11:30AM
Business Wire
Intel and NBA to Provide VR and Volumetric
Production Technology to League Media Partners Around the
World
NEWS HIGHLIGHTS
- In a landmark multiyear partnership,
Intel will be the exclusive provider of virtual reality content for
marquee matchups for the NBA on TNT using Intel True VR
technology.
- Intel will be an authorized global
provider of virtual reality and 360-degree volumetric video with
Intel® freeD™ technology for official NBA broadcast partners around
the world.
- Starting with the 2018 NBA All-Star
Game, Intel will enable fans to experience the action from many
unique locations in the arena with the forthcoming NBA on TNT VR
app.
Turner Sports* and Intel today announced a multiyear partnership
to make live NBA* game action available in virtual reality using
Intel True VR technology. Intel will become the Exclusive Provider
of Virtual Reality for the NBA on TNT and deliver live content for
marquee matchups beginning with NBA All-Star 2018 in Los Angeles.
Additionally, Intel is partnering with the NBA to become an
authorized provider of virtual reality and 360-degree volumetric
video with Intel® freeD™ technology for official NBA broadcast
partners globally.
This press release features multimedia. View
the full release here:
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Former NBA player Chris Webber tries out
the Intel True VR experience. Intel will become the Exclusive
Provider of Virtual Reality for NBA on TNT beginning with NBA
All-Star 2018 in Los Angeles. Live VR content for a regular
schedule of marquee matchups will be available with the forthcoming
NBA on TNT VR app on Samsung Gear VR and Google Daydream. (Credit:
Intel Corporation)
“Intel is working with leagues and sports organizations all over
the world to develop and deliver the most cutting-edge immersive
media experiences that will make sports more engaging for the next
generation of fans,” said James Carwana, vice president and general
manager of Intel Sports. “This unique partnership with the NBA will
enable us to work with official league broadcasters, including
Turner Sports, to take their broadcasts to an unprecedented level
and create new ways to immerse viewers in the game.”
Using Intel True VR technology, viewers of the NBA on TNT games
can be transported courtside to sit knee-to-knee with celebrities
or up in the stands for a bird’s-eye view. Leveraging the company’s
powerful computing technology and proprietary approach to virtual
reality, Intel is able to create a lifelike virtual reality
experience that allows users to choose multiple camera angles.
Intel can also integrate 360-degree volumetric video into the
virtual reality experience using Intel freeD technology.
“Turner Sports and Turner Ignite Sports have been at the
forefront of delivering thrilling new experiences to fans. This
unprecedented partnership, with Turner Sports as the first NBA
broadcast partner to offer the latest Intel VR technology, does
just that,” said Will Funk, executive vice president of property
marketing and corporate partnerships for Turner Sports. “We look
forward to bringing this partnership to life through our
broadcasts, as well as telling the story behind the power of
Intel’s True VR technology in other unique, unexpected ways.”
Every virtual reality game experience will be available through
the forthcoming NBA on TNT VR app on Samsung GearVR* and Google
Daydream* headsets for download via the Oculus* and Google Play*
stores.
“This is an exciting time to be a basketball fan, and we are
thrilled to be working with Intel and Turner Sports to make virtual
reality and 360-degree content from the NBA on TNT games
available,” said Jeff Marsilio, NBA vice president, Global Media
Distribution. “We are committed to bringing the most innovative and
immersive experiences possible for our fans.”
Working with Intel, the NBA will also make 360-degree volumetric
video available to global league broadcast partners, which
collectively deliver games in 215 countries and territories. In the
future, Intel plans to integrate Intel freeD technology into the
virtual reality experience to enable fans to freeze a moment of
game action and view it from the player’s point of view as if they
were on the court. The technology can also be incorporated into
game broadcasts allowing commentators to pause key moments in the
game and view the action in 3D from any angle.
To learn more about Intel in sports, visit The Digitization
of Sports press kit.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found at newsroom.intel.com and intel.com.
About Turner Sports
Turner Sports, a division of Turner, is an industry leader in
the delivery of premium sports content across all multimedia
screens. Turner Sports’ television coverage includes the NBA, Major
League Baseball, NCAA Division I Men’s Basketball Championship,
ELEAGUE and professional golf, along with the UEFA Champions League
and UEFA Europa League beginning in Summer 2018. The company also
manages some of the most popular sports destinations across digital
and social platforms including Bleacher Report and its top-rated
app, NCAA.com and the critically-acclaimed NCAA March Madness Live
suite of products, PGA.com and the Sports Emmy Award-winning PGA
Championship LIVE, as well as an accompanying collection of mobile
sites and connected device apps. Turner Sports and the NBA jointly
manage NBA Digital, a robust collection of offerings including NBA
TV, NBA.com, NBA League Pass, the NBA App and NBAGLEAGUE.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171107005503/en/
IntelKrystal Temple,
480-242-6943krystal.temple@intel.comorNBAChris Legentil,
212-407-8859clegentil@nba.comorTurner SportsGerry Manolatos,
212-275-5041gerry.manolatos@turner.com
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