NEEDHAM, Mass., Oct. 24, 2017 /PRNewswire/
-- TripAdvisor (NASDAQ: TRIP) today launched TripAdvisor
Ads for restaurants, offering owners the opportunity to promote
their business to millions of potential diners by driving traffic
to their TripAdvisor listing through sponsored placements.
With over 200 million average monthly consumer visits from
across the globe searching 4.4 million restaurants listed on
TripAdvisor, this new advertising solution is an easy next step for
restaurant owners looking to maximize TripAdvisor as a marketing
channel. According to the National Restaurant
Association1, US restaurant industry sales are expected
to exceed more than $799 billion in
2017, with an average of 3% of total revenues being applied towards
marketing budgets. For the first time, TripAdvisor is now providing
independent restaurants and restaurant groups with the ability to
reach more of their customers via cost-per-click sponsored ad
placements within the site's native search results.
TripAdvisor's 2017 Restaurant Marketing Study revealed that the
vast majority (85%) of US restaurant owners believe they should be
doing more to promote their restaurant. Restaurateurs worldwide
also reported that online listings like TripAdvisor were among the
top three most effective marketing channels for driving more
traffic to their business. TripAdvisor Ads is a direct response to
this growing marketplace need, providing a quick and easy way for
owners to engage directly with potential customers.
Diners searching for the perfect place to eat can continue to
rely on rich, descriptive reviews of restaurants and customer
photos to help them in their decision-making, as well as a
popularity ranking driven by review and bubble ratings and not by a
commercial arrangement with TripAdvisor. In addition to
reviews and a restaurant's placement within their popularity
ranking, TripAdvisor Ads enable owners to buy targeted advertising
slots on desktop and mobile web, sending customers directly to
their restaurant listing.
Unlike digital marketing on other sites, TripAdvisor Ads reach
diners who are actively searching for restaurants in a specified
area. Ads also target diners based on their search selection
queries inclusive of categories like average meal price, cuisine
type and timing of meals such as breakfast, lunch or dinner. These
paid media placements ensure that restaurant owners are only paying
for clicks from valuable consumers interested in their specific
business. Diners will see ads appear in the first spot of a
relevant restaurant category on TripAdvisor, as well as in the top
spot of relevant restaurant search results.
"We want to provide restaurant owners with the best possible
suite of products and solutions to entice and convert potential
diners into loyal customers," said Bertrand
Jelensperger, senior vice president, TripAdvisor
Restaurants. "We launched our Premium for Restaurants subscription
service at the end of 2016 to help owners better showcase their
business to prospective diners. Now with TripAdvisor Ads, we are
providing them with another way to increase their visibility
through targeted sponsored placements. Whether you operate a
Michelin star fine-dining restaurant or a popular neighborhood
deli, this solution ensures that your restaurant's ad will be
displayed to relevant diners at the optimal moment. Supported by
more than 28 languages, both travelers and locals browsing
TripAdvisor can be sure they are always able to find the perfect
restaurant, whether at home or on-the-go."
Restaurant Advertising Made Simple
TripAdvisor Ads for
restaurants work on a cost-per-click basis, making it easy to sign
up and run. A restaurant owner just needs to set a monthly spending
limit prior to activating their advertisement. At the end of each
month, subscribers are only charged for the number of clicks
received on their ad, up to the maximum budget they selected.
Owners have no long-term risk and can cancel at any time.
Beginning today, all registered restaurant owners on TripAdvisor
can sign up for TripAdvisor Ads by visiting
www.TripAdvisor.com/AdsManager or by logging on to the Management
Center.
About TripAdvisor
TripAdvisor, the world's largest
travel site*, enables travelers to unleash the full potential of
every trip. With more than 535 million reviews and opinions
covering the world's largest selection of travel listings worldwide
-- over 7 million accommodations, airlines, attractions, and
restaurants -- TripAdvisor provides travelers with the wisdom of
the crowds to help them decide where to stay, how to fly, what to
do and where to eat. TripAdvisor also compares prices from more
than 200 hotel booking sites so travelers can find the lowest price
on the hotel that's right for them. TripAdvisor-branded sites are
available in 49 markets, and are home to the world's largest travel
community of 415 million average unique monthly visitors,** all
looking to get the most out of every trip. TripAdvisor: Know
better. Book better. Go better.
The subsidiaries and affiliates of TripAdvisor, Inc.
(NASDAQ:TRIP) own and operate a portfolio of websites under 20
other travel media brands:www.airfarewatchdog.com,
www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com, www.thefork.com
(including www.lafourchette.com, www.eltenedor.com, www.iens.nl and
www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com,
www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com
and www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide,
May 2017
**Source: TripAdvisor log files, Q1 2017
TRIP-G
1 National Restaurant Association – Facts at a
Glance:
http://www.restaurant.org/News-Research/Research/Facts-at-a-Glance;
Restaurant Marketing Labs, "Restaurant Marketing Budget
Recommendations for 2016:
http://www.restaurantmarketinglabs.com/restaurant-marketing-budget-recommendations-for-2016/
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SOURCE TripAdvisor