WAYNE, N.J., Aug. 8, 2017 /PRNewswire/ -- Over the past
few decades, there has been a 25% decrease in the time kids spend
playing – to that, Toys"R"Us® says it's time to set play free. And
so, today the company announced that it is teaming up with
Nickelodeon™ to launch fun-filled events, a toy sweepstakes and
more to encourage kids to get up and play in celebration of
Nickelodeon's Worldwide Day of Play on September 30.
"In an attempt to shape our kids into better versions of
ourselves, what we as parents have actually done is over-schedule
and regiment their lives – and where's the fun in that?" said
Carla Hassan, Executive Vice
President, Global Chief Marketing Officer, Toys"R"Us, Inc. "At
Toys"R"Us, we know play has the power to help kids build
self-esteem, learn critical thinking and develop early learning
skills. But first we need to set play free, which is why we're so
excited to partner with Nickelodeon to encourage kids to play
outside the box."
Throughout August and September, five select Toys"R"Us stores in
the U.S. will host outdoor "Time to Play" events packed with fun
for the whole family, including Slime photo stations, giant
inflatables, obstacle courses and more. Event dates and locations
include:
- Saturday, August 12: Toys"R"Us
Mesquite (2100 N. Town East Boulevard, Mesquite, TX)
- Saturday, August 19:
Toys"R"Us/Babies"R"Us Castleton (8250 Castleton Corner, Indianapolis, IN)
- Saturday, August 26: Toys"R"Us
Totowa (445 US Highway 46, Totowa,
NJ)
- Sunday, August 27:
Toys"R"Us/Babies"R"Us Bay Parkway (8973-95 Bay Parkway,
Brooklyn, NY)
- Saturday, September 9: Toys"R"Us
Brandon (330 Brandon Town Center Drive, Brandon, FL)
In addition, beginning September
4, kids will have a chance to win some of the hottest toys
of the summer through the "Free Play of the Week" Sweepstakes at
Toys"R"Us stores nationwide. Kids and parents can sign up at their
local Toys"R"Us store's sweepstakes kiosk to enter for a chance to
win that week's prize including Barbie®,
NERF and more.
As a proud partner of Nickelodeon's Worldwide Day of Play,
Toys"R"Us will host family fun and games at Nickelodeon's
New York City celebration in
Brooklyn, New York's Prospect Park (Nethermead) on Saturday, September 16 from 10:00 am to 2:00 pm ET.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is
the world's leading dedicated toy and baby products retailer,
offering a differentiated shopping experience through its family of
brands. Merchandise is sold in 879 Toys"R"Us and Babies"R"Us stores
in the United States, Puerto Rico and Guam, and in 815 international stores and over
255 licensed stores in 37 countries and jurisdictions. With its
strong portfolio of e-commerce sites including Toysrus.com and
Babiesrus.com, the company provides shoppers with a broad online
selection of distinctive toy and baby products. Toys"R"Us, Inc. is
headquartered in Wayne, NJ, and
has nearly 65,000 employees worldwide. The company is committed to
serving its communities as a caring and reputable neighbor through
programs dedicated to keeping kids safe and helping them in times
of need. Over the past three decades, the Company has given more
than $100 million in product
donations to children's charities. Since 1992, the Toys"R"Us
Children's Fund, a public charity affiliated with Toys"R"Us, Inc.,
has also donated more than $130
million in grants. For more information, visit
Toysrusinc.com or follow @ToysRUsNews on Twitter.
About Nickelodeon
Nickelodeon, now
in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television
programming and production in the United
States and around the world, plus consumer products,
digital, recreation, books and feature films. Nickelodeon's U.S.
television network is seen in more than 90 million households
and has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
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SOURCE Toys"R"Us