TORRANCE, Calif., April 24, 2015 /PRNewswire/ -- What
do Lance Gross, Toyota and the Broccoli City Fest have in
common? An all-out Earth Day
celebration with performances by Erykah
Badu, Jaden and Willow Smith,
and more.
Designed to educate students, faculty and alumni of historically
black colleges and universities (HBCUs) on the benefits of adopting
a sustainable lifestyle, Toyota's environmental stewardship
program, the Toyota Green Initiative (TGI), is culminating its 2014
tour celebrating Earth Day at the
environmentally conscious music festival Broccoli City Fest
in Washington, D.C. on
Saturday, April 25, 2015.
As this year's automotive sponsor, TGI will be on site with its
coalition - a group of celebrities and sustainability experts and
enthusiasts who advocate for green living - including Grey's
Anatomy actor and Howard University
alum Lance Gross,
environmental advocates Earthseed and green blogger Yoli Ouiya. The
TGI coalition will share their commitment to environmental progress
and innovation through various seminars and DIY presentations
including, but not limited to:
TGI Challenge
- Sign up to take the TGI Challenge where participants will have
the opportunity to receive a donation from TGI that can fulfill any
green project in their community. Participants will have to
complete four activities (ride and drive, fitness class, TGI
seminar and a green action) and enter a raffle for their chance to
win.
Green Your Passion
- TGI Coalition members will host a panel discussion about
innovative technology, touching on hybrid technology and how it
relates to green entrepreneurialism.
DIY Juice Bar
- Consumers will be able to create their own juices from select
locally-grown organic vegetables and fruits. Coalition members will
share recipes and share how to green your body.
Food for Your Soul
- Coalition members will discuss food and how purchasing and
consuming food can have an impact on the environment. Consumers
will have an opportunity to taste healthy food alternatives.
Green Tech
- Attendees will learn about eco-technology products and
sustainable brands.
Follow all TGI action at Broccoli City Fest with
#ToyotaGreen.
TGI's Broccoli City Fest culmination follows a year where the
automaker set out to inspire and spark conversations around
sustainability and environmental awareness at HBCUs and their local
communities through partnerships with Southwestern Athletic
Conference (SWAC) and Central Intercollegiate Athletic Association
(CIAA) conferences, and day of service activities that included
greening local community centers. TGI kicked off 2014 with a Toyota
Prius vehicle delivery program in which all 22 SWAC and CIAA HBCUs
received a one-year leased Prius vehicle to assist in driving the
Toyota "green" initiative forward.
TGI Serve: An Earth Day of
Action
Leading up to Broccoli City Fest on Friday, April 24, 2015, volunteers are invited to
give back and green the Blind Whino SW Arts Club (700 Delaware
Avenue SW) at TGI Serve, an Earth
Day of Action in conjunction with Dreaming Out Loud.
Participants will have the opportunity to green one of D.C.'s most
unique centers of learning and community impact in urban
agriculture. Activities will include, garden and community clean-up
activities, planting spring/summer crops, light bulb replacement
and more.
About Toyota
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we've assembled more than 25
million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 40,000 people (more than 32,000
in the U.S.). Our 1,800 North American dealerships (1,500 in the
U.S.) sold more than 2.5 million cars and trucks (more than 2.2
million in the U.S.) in 2013 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company's extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota,
visit http://www.toyotanewsroom.com.
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SOURCE Toyota