TORRANCE, Calif., April 27, 2016 /PRNewswire/ -- The Toyota
Green Initiative returns to the Broccoli City Festival in
Washington, D.C. for its second
year in honor of Earth Day. The
eco-inspired music and art festival uses its platform to galvanize
a dialed in fan base of urban millennials from around the world to
learn about healthy eating and environmental sustainability.
Set in the heart of the historic Congress Heights Neighborhood,
the festival has featured artist powerhouses like Erykah Badu and cameo appearances from
Jada Pinkett-Smith. Committed to
environmental responsibility, the event is designed to be low
impact through the use of biodegradable and compostable products,
on-site recycling, and renewable energy credits. Additionally, the
festival features partnerships with local nonprofits and government
agencies to educate the audience about sustainable lifestyle and
community solutions.
Broccoli City Festival activities will kick-off with a day of
service on April 28th in partnership
with the Toyota Green Initiative at the YMCA Capital View.
Volunteers working to earn admission into the festival will create
a community garden, assist in a neighborhood clean-up, and
contribute to a community art installation.
The Toyota Green Initiative (TGI), developed by Toyota in 2008,
has been a catalyst for promoting sustainability across the
country. With a focus on engaging African-Americans, TGI has become
an influential voice in educating communities about green living by
using unique events to communicate its messaging. Toyota director
of African American business strategy, Alva
Mason, touted the partnership as a "natural fit," giving TGI
a creative opportunity to commemorate Earth
Day and reach a broader audience of young influencers and
sustainability advocates.
TGI will be on site at the festival for the day long lineup of
music artists on Saturday, April 30th
with its coalition, a group of celebrities and sustainability
experts who advocate for green living, including Sleepy Hollow
actor and Howard University alum
Lance Gross, celebrity personal
trainer, Ron "Boss" Everline, and green blogger Yoli Ouiya. The TGI
coalition will share their commitment to environmental progress and
innovation through various seminars and DIY presentations.
Festival-goers will also be able to shoot their own music video
during ride and drive experiences set to the latest chart-topping
hits in Toyota's line of eco-friendly hybrid vehicles, using the
music video maker app, Triller.
Radio personality and DJ, Sway Calloway, will be on hand to
interview slated festival artists Future, Jhene Aiko, the Internet,
BJ the Chicago Kid, and more.
To keep up with all of the TGI action at the Broccoli City
Festival follow #ToyotaGreen. For conversations with TGI Coalition
members and more insight about the program, please notify the media
contact below.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we've built more than
30 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 44,000 people (more than 34,000
in the U.S.). Our 1,800 North American dealerships (1,500 in
the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5
million in the U.S.) in 2015 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
http://www.toyotanewsroom.com.
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SOURCE Toyota