TM Toyota Motor Corporation

Toyota kicked off the third leg of the Five Continents Driving Project in Latin America. For the next three and a half months, Toyota's employees hailing from Japan and the local affiliates will work closely together to take on a variety of severe driving conditions of the continent. In this project, the employees will take on the steering wheel, and experience on site driving on the Latin American terrains, where they can better understand the conditions which our customers face every day. This is in line with the principle of genchi genbutsu, or hands-on knowledge of the situation on the ground. Hence, the project will be a platform through which we are able to train our personnel and hone our abilities for the making of ever-better cars.

Toyota conducted the first leg of the project in Australia in 2014. By taking on the continent's diverse roads which cover approximately 20,000 kilometers of desert tracks and other tough terrain among others, a team of 80 Toyota employees who had participated were able to gain critical insight where they were able to understand, and gather essential observations for the making of cars, which cannot be derived simply from driving cars on test courses.

In 2015, another team consisting of around 140 Toyota employees tackled a variety of terrains totaling approximately 28,000 kilometers across North America. The team, which was divided into two seasons; summer and winter, had learnt what cars needed in order to operate under severe opposing driving conditions, such as through the relentless heat of the Death Valley, to the unforgiving arctic climes of Alaska and Canada.

This year, for the third leg of the Five Continents Driving Project, Toyota employees will be divided into three teams to complete approximately 20,000 kilometers in total distance. By crossing the borders of seven countries, and through experiencing the diverse cultures and climates, the team will take on a variety of severe driving conditions of the continent, including muddy roads in the tropics, mountainous roads at an altitude of over 4000 meters, and highways affected by strong crosswinds. The vehicles participating will also be driven across dunes and wadis (dried-up streams), which are located along the driving course of the Dakar Rally. The Dakar Rally has been regarded as one of the world's most severe within the realm of motorsports, and by driving through such harsh conditions, it would help to further hone the abilities of our personnel for the making of ever-better cars.

Toyota President Akio Toyoda said: "By taking on the steering wheel on their own, the participants will be able to interact with, and gain on-site experiences from driving on a variety of roads, and what they feel and think will be the insights for making ever-better cars. This Latin American leg is where the participating vehicles and drivers will encounter many challenges in the different countries, not just from the varying road conditions, but also, that they will face changes in temperatures and altitudes. I expect that the team members will be able to hone their intuition through overcoming such various difficult situations."

Toyota positions motorsports as a crucial means of conveying the dreams and the excitement which automobiles are able to provide. By conducting related activities under the umbrella of Toyota GAZOO Racing, Toyota is making consistent efforts to develop its people, improve its products, and encourage a greater following of car fans and enthusiasts.

Since 2007, as part of Toyota GAZOO Racing, Toyota employees have competed in the 24 Hours of Nurburgring, an endurance race that is held annually in Germany. It is at Nurburgring that as cars are placed under extreme situations, Toyota has been able to train its employees. In April 2015, Toyota consolidated all of its motorsport activities under Toyota GAZOO Racing in the hopes of inheriting Toyota's foundational philosophy of human development through motorsport.

For Toyota GAZOO Racing, the Five Continents Driving Project is directed toward the development of personnel-one of the important pillars in motorsports. Toyota will continue the project, in tandem with 340,000 global Toyota employees, to strive towards the united goal of making customers smile through the making of ever-better cars. The year 2020, when the Tokyo Olympic Games will be held, has been identified as the target year for the completion of the projects.

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE:7203; NYSE:TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit www.toyota-global.com.

Source: Toyota

Contact:

Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926

Toyota Motor (NYSE:TM)
Historical Stock Chart
From Mar 2024 to Apr 2024

Toyota Motor (NYSE:TM)
Historical Stock Chart
From Apr 2023 to Apr 2024