Toyota Motor Corp. is killing its Scion brand, folding the vehicles back into the Toyota brand portfolio, 13 years after the brand debuted and helped the company capture young buyers.

The brand will cease in August and Toyota will fold most of the Scion branded vehicles into its Toyota lineup. There were only 22 "Scion" specific Toyota employees, and they will be offered positions inside the Toyota brand.

Scion, which began with the 2003 model year, aimed to attract younger buyers into the Toyota brand and give the company way to try out experimental sales techniques and other promotions. Toyota initially launched the brand with two vehicles, the subcompact hatchback xA and XB, the latter becoming a big hit with its quirky box-like shape. Soon after, Toyota sold the tC sports coupe, which rapidly became its top selling model.

Write to Mike Ramsey at michael.ramsey@wsj.com

(END) Dow Jones Newswires

February 03, 2016 10:25 ET (15:25 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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