NEW YORK, Feb. 13, 2016 /PRNewswire/ -- Toy Island is
set to unveil a revolutionary way for kids to make videos during
the North American International Toy Fair at the Jacob K. Javits
Convention Center in New York
City. The new product, Special FX Master, uses augmented
reality technology to provide tweens and teens the opportunity to
create one-of-kind videos featuring high-quality special effects.
Special FX Master will be on display during Toy Fair from
February 13-16, 2016 in booth
#2D11.
"At Toy Island, we understand that making videos is already a
popular activity for tweens and teens, and we are thrilled to have
designed a new product that enhances what kids are already doing,"
said Tom Emelo, Vice President,
Marketing, Toy Island. "Perfect for a quick laugh or a young,
budding film director, Special FX Master takes video making to an
all new level as kids can create fun videos on a smartphone or
tablet with instant, high-quality special effects."
Special FX Master is available in two different movie genre kits
– Action Hero and Box of Horrors. Each kit contains five exclusive
props for kids to feature in their videos, with 10 special effects
per prop. Right before their eyes, props transform on screen and
instantly add special effects while kids are recording. A plain
wall prop quickly becomes a top secret entryway, and a wrist-prop
is suddenly a fire blaster shooting lightning bolts! Kids can
impress their friends and family by including everything from
hologram calls and wrist computers to lashing lizard tongues and
coffins in their videos.
After purchasing a kit at retail, the free app can be downloaded
and young movie makers can select one of the props from the kit
along with an awesome special effect. Then tweens and teens can let
their imaginations run wild to create unique videos! The Special FX
Master app will be available for iOS and Android devices in the App
Store and on Google Play. Special FX Master will be available in
Fall 2016 for a suggested retail price of $29.99 per kit.
About Toy Island
Toy Island is a privately held toy
company headquartered in Hong Kong
with offices in New York. The
company is committed to delivering high-quality toys and games
featuring top-tier licensed brands.
About Li & Fung Limited
Li & Fung Limited
(SEHK: 494), the Hong
Kong-headquartered multinational group, is the world's
leader in consumer goods design, development, sourcing and
logistics. It specializes in responsibly managing supply chains of
high-volume, time-sensitive goods for leading retailers and brands
worldwide, in more than 300 offices across 40 economies,
worldwide.
For more information, please visit www.lifung.com.
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SOURCE Toy Island