MOUNT PLEASANT, S.C.,
Feb. 21, 2017 /PRNewswire/
-- Confirming an earlier release today, Total Beverage
Solution (TBS) is pleased to announce they have sold the Celis
trademark to Christine Celis,
reuniting the family with the brand.
Christine's father, Pierre Celis,
is known throughout the brewing world for revitalizing the Belgian
wit bier style in the 1960's and introducing the same style to
American craft consumers in the 1990's. The brand has had several
owners since its establishment in Austin,
TX, with TBS acquiring the brand in 2014. TBS purchased
Celis Beer in an effort to preserve
and revitalize the iconic brand. Today, TBS is delighted to pass on
this role to the brand's namesake.
With a portfolio of revered brands, including the world's oldest
brewery, Weihenstephan, TBS prides itself on introducing U.S.
consumers to diverse breweries, wineries and distilleries with long
histories of tradition and quality. Upon learning of the Celis
trademark available for sale, CEO Dave
Pardus knew this was an iconic brand that could be restored
to greatness. "Two years later, and with Christine getting her
facility and team assembled, it was the right thing to do," said
Pardus. "Christine will have the intangible passion we could not
create and thus it was an easy decision to make the brand available
to her."
Total Beverage Solution:
Founded in 2002, Total Beverage Solution, a six-time Beverage
Industry Top 100 company, has earned a reputation for the company's
market expertise and proven sales results by creating value and
demand for exceptional brands. Total Beverage Solution provides
full-service front and back of house support dedicated to help both
foreign and domestic alcohol brands enter and navigate the US
beverage market. For more visit: www.tbsbrands.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/total-beverage-solution-reunites-texas-brewer-with-iconic-family-trademark-300410776.html
SOURCE Total Beverage Solution