Tom Brady Stars in Intel Commercial Airing During Super Bowl LI
January 12 2017 - 09:00AM
Business Wire
Intel’s 360 Replay Technology Featured
during FOX Sports* Super Bowl Broadcast and in Intel Commercial, An
Industry First
NEWS HIGHLIGHTS
- Intel commercial featuring Tom Brady
showcases amazing experiences enabled by Intel 360 replay
technology that will be featured in the FOX Sports* Super Bowl game
broadcast.
- During the FOX Sports* Super Bowl game
broadcast, Intel 360 replay technology will be used to showcase the
player’s point of view from the field for the first time.
- Intel kicks off social media campaign
featuring Tom Brady to create a user-generated 360 video.
Intel Corporation is teaming up with four-time Super Bowl
champion and three-time Super Bowl MVP Tom Brady in an innovative
marketing campaign, including a commercial airing for the first
time during Super Bowl LI. The 30-second ad, “Brady Everyday,”
showcases how Intel’s 360 replay technology is transforming the
sports viewing experience. The same replay technology that is
featured in the FOX Sports game broadcast will be depicted in the
Intel commercial as Brady’s mundane morning routine is transformed
into highlight-worthy moments. The full commercial is available
here.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170112005243/en/
Intel’s 360 replay technology offers a
glimpse of Tom Brady’s morning routine in Intel’s “Brady Everyday”
Super Bowl commercial. Intel’s 360 technology will be showcased in
the Super Bowl game broadcast. (CREDIT: Intel Corporation)
“There is nothing like the experience of being on the field in
the center of the action in the biggest game of the year and now
Intel technology is making it possible for fans to experience the
action like never before,” said Tom Brady, quarterback, New England
Patriots. “I’m excited for the potential of this incredibly unique
360 replay technology to transform the viewing experience for
sports fans.”
“For the first time, a company is airing an advertisement during
the Super Bowl that is actually part of the broadcast and part of
the game itself, a true example of innovative marketing,” said
Steve Fund, senior vice president and chief marketing officer,
Intel. “As a brand, Intel competes in a performance category, so
Tom Brady is the perfect partner for us; he exemplifies high
performance and is one of the best quarterbacks of all time.”
During the ad, Brady goes about his daily morning routine off
the field: stretching as he wakes up, brushing his teeth, and
whipping up a batch of his legendary “Brady Cakes” pancakes. All of
Brady’s activity can be seen from every single amazing angle. Intel
360 makes anything – literally anything – look epic – both on and
off the field.
Intel 360 replay technology allows broadcasters to pause key
moments in the game and view the action in 3D from any angle.
Intel’s 360-degree replay technology uses advanced computing and
high-definition cameras to create enhanced replays and highlights.
For this game, 38 cameras were installed in Houston throughout the
stadium. Each clip that will air is only 15-30 seconds long and is
around 1TB of data.
Additionally, for the first time, Intel will enable viewers to
experience the game from the player’s point of view as if they were
on the field. “Be the Player” uses Intel 360 replay technology to
freeze a moment in the game and see the field from the player’s
standpoint. The technology can bring a viewer onto the field from
the quarterback’s position to see what it’s like to catch the snap,
see the options and feel the pressure of the line rushing toward
them. Commentators can share a new level of insight into the
gametime decisions players have to make, as well as give an
entirely new perspective to fans.
“We are building the foundation to take sports and technology to
new heights with solutions that will allow fans to experience the
game like never before, all in a personalized way,” said James
Carwana, general manager, Intel Sports Group. “Intel’s technology
in the biggest football game of the year is one example of how we
are driving a new wave of powerful technologies that will transform
sports for athletes, teams, fans, coaches and even
broadcasters.”
Intel is also working with Brady to create an Intel 360
user-generated video. Participants can visit
experiencemore.intel.com to create their own frame of the star to
add to a user-generated video. The best images created of Brady
will be aggregated in a gallery available online for sharing and
exploration. The challenge culminates with the release of the video
on Sunday, Feb. 5.
To learn more about Intel and sports, visit
www.intel.com/sports.
About Intel
Intel (NASDAQ:INTC) expands the boundaries of technology to make
the most amazing experiences possible. Information about Intel can
be found at newsroom.intel.com and intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170112005243/en/
Intel CorporationKrystal Temple,
480-552-1760krystal.temple@intel.comStephanie Matthew,
408-218-3636stephanie.l.matthew@intel.com
Intel (NASDAQ:INTC)
Historical Stock Chart
From Feb 2024 to Mar 2024
Intel (NASDAQ:INTC)
Historical Stock Chart
From Mar 2023 to Mar 2024