SAN DIEGO, Nov. 18, 2015 /PRNewswire/ -- Like ornaments
trimming a tree, smartphones are the decoration that adorn most
people year-round. Nearly two-thirds of Americans already own a
smartphone1, yet still it is the top gadget on holiday
wish lists this year according to an ecoATM survey. Nearly 80
percent of respondents are hoping to receive a smartphone this
holiday season, followed closely by a smartwatch (77 percent) and
fitness band/tracker (70 percent). Smartphones are playing another
role this season with over 21 percent of owners using their device
to purchase holiday merchandise.2
But for as much as people are tied to their phones, the holiday
spirit seems to be taking over and creating a little device
reprieve. The ecoATM survey also found that an overwhelming 90
percent of Americans would choose their family over their
smartphone. This is a hopeful contrast to the findings in ecoATM's
2014 holiday survey when 27 percent of consumers stated they would
rather be apart from their family than their smartphone.
Whether people are making purchases on their current phones,
wishing for a new one or being a Grinch and snuggling up to their
device this holiday season, ecoATM remains the go-to for a
hassle-free phone trade-in experience. With more than 2,200 kiosks
across the U.S., ecoATM offers a convenient and safe way to trade
in devices for instant cash that can boost holiday budgets to help
cover the gifts on your list.
Methodology: The research was conducted within the
U.S. by independent market research company Edelman Berland on behalf of ecoATM
from October 30 – November 2, 2015, among 1,000 consumers age 18 or
older. The margin of error for the audience is ±3.1% at the 95%
confidence level.
About ecoATM
ecoATM, an Outerwall Inc. (Nasdaq: OUTR)
brand, is the first company to create an automated self-serve kiosk
system to buy back old phones, tablets or MP3 players for cash.
ecoATM uses patented, advanced machine vision, electronic
diagnostics, and artificial intelligence to evaluate
electronics. ecoATM® kiosks provide a convenient
trade-in solution with features that validate sellers' identities
and deter the sale of stolen phones, and the company collaborates
with national, state, and local law-enforcement groups in combating
mobile phone theft through innovative use of technology and
education (http://www.ecoatm.com/law-enforcement/).
ecoATM holds Responsible Recycling (R2) and ISO14001
certification, confirming the company's commitment to maintaining
the highest standards of electronics recycling, as well as ISO27001
certification for information and personal data security. See
http://www.ecoatm.com/how-it-works/ for a video of how an ecoATM
kiosk works. For more information, visit www.ecoatm.com and
for more information about Outerwall Inc. please visit
www.outerwall.com.
About Outerwall Inc.
Outerwall Inc. (Nasdaq: OUTR) has
more than 20 years of experience creating some of the most
profitable spaces for their retail partners. Outerwall delivers
breakthrough kiosk experiences that delight consumers and generate
revenue for retailers. As the company that brought consumers
Redbox® entertainment, Coinstar® money
services, and ecoATM® electronics recycling kiosks,
Outerwall is leading the next generation of automated retail and
paving the way for inventive, scalable businesses. Outerwall™
kiosks are in neighborhood grocery stores, drug stores, mass
merchants, malls, and other retail locations in the United States, Canada, Puerto
Rico, the United Kingdom,
and Ireland. Learn more at
www.outerwall.com.
|
|
|
1 Pew U.S.
Smartphone Use in 2015, April 1, 2015
|
|
2 NRF
Holiday 2015, October 20, 2015
|
Photo -
http://photos.prnewswire.com/prnh/20151117/288660
Photo - http://photos.prnewswire.com/prnh/20151117/288661
Logo -
http://photos.prnewswire.com/prnh/20151117/288659LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/tis-the-season-for-smartphones-from-wish-lists-to-mobile-shopping-its-the-must-have-gadget-300180758.html
SOURCE ecoATM