Tide® and Downy® Ride into Summer with Flywheel Sports
May 23 2016 - 9:10AM
Business Wire
Complimentary Cycling Classes Offered
Nationwide by Tide + Downy Odor Defense Collection™ to Celebrate
New Laundry Regimen Designed to Eliminate Odor in Workout
Clothes
Nothing gets workout clothes sweatier than a cycling class, and
riders know all too well the challenges behind cleaning their gear
and trying to get rid of odors. To kick off the official start to
summer, Procter & Gamble, the maker of Tide® and Downy®, is
excited to announce a partnership with indoor cycling boutique
fitness brand Flywheel Sports to introduce its new odor defense
solution, the Tide + Downy Odor Defense Collection™.
This Smart News Release features multimedia.
View the full release here:
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Tide + Downy Odor Defense Collection
(Photo: Business Wire)
To celebrate the collaboration, on Wednesday, May 25, Flywheel
Sports locations across the country will offer complimentary
classes sponsored by Tide and Downy, where riders will sweat it out
while learning why a full laundry regimen like the Tide + Downy
Odor Defense Collection is an ideal way to ensure their workout
gear is truly clean; riders will gain insight on how the Tide +
Downy Odor Defense Collection eliminates odors in fabrics and helps
prevent them from coming back. Both seasoned riders and first
timers can sign up by visiting http://flywheelsports.com and
booking a bike in the “Tide Downy” class on Wednesday, May 25.
Registration opened at 5pm EDT on Sunday, May 22 and is being
booked on a first come, first serve basis.
A recent study performed by Procter & Gamble found that over
70% of people have had problems with odors lingering in their
active wear after it’s been washed. One reason these odors reoccur
is because the clothes were not fully cleaned—an especially
challenging feat when it comes to the active wear that many
consumers are also using as everyday wear, which is made with
synthetic fabrics that tend to trap dirt and odors deep down at the
fiber level.
“Fitness-minded consumers demand a lot from their athletic gear,
so it’s important they know how to properly care for these
garments,” said Kristen Stutz, Brand Manager, North America Tide
Innovation at Procter & Gamble. “This is also true for the many
consumers who have embraced the athleisure trend we’ve been seeing
as of late. With the Tide + Downy Odor Defense Collection, they’re
getting a full laundry regimen that works from the inside out to
remove dirt and odors.”
“We know an intense workout requires an intense clean, which is
why a partnership with Tide and Downy felt like a natural fit,”
said Jake Spitz, Vice President, Business Development at Flywheel
Sports. “Our clients oftentimes wear their workout apparel for
leisure activities like shopping, brunch with friends or picking up
their children at school, so it’s important their workout clothes
are fully clean and smelling fresh throughout the day.”
With the added power of Febreze®, the active ingredients found
in the Tide + Downy Odor Defense Collection work by breaking down
built-in odors and layers of body soil and dinge, which can lead to
odor issues over time. The three products in the Tide + Downy Odor
Defense Collection work together to clean and freshen from the
inside out: Tide PODS® plus Febreze Odor Defense cleans fabrics and
removes stains, Tide Odor Rescue with Febreze Odor Defense™ laundry
booster goes deep into the fibers of the fabric to remove greasy
body soils and odors, and Downy Fresh Protect with Febreze Odor
Defense scent booster is the finishing touch, using
motion-activated technology to add in 24 hours of freshness.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Flywheel Sports
Founded in 2010, Flywheel is a complete indoor cycling
experience, set to high-energy music and tracked with technology.
From a comfortable, supportive atmosphere with highly trained
instructors to innovative technology that allows you to track your
progress, all Flywheel classes deliver a full-body, empowering and
effective workout. With 35 + studios in the U.S., the rapidly
growing boutique fitness brand will continue to expand and to
provide their riders with all the tools needed to set goals and
achieve them. For more information, visit
www.flywheelsports.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160523005866/en/
Marina Maher CommunicationsEmma Reese,
212-485-6288ereese@mahercomm.com
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