LOS ANGELES, Jan. 27, 2015 /PRNewswire/ -- Ticketmaster, a
division of Live Nation Entertainment (NYSE: LYV), today announced
that Larry Plawsky has joined the
company as the Senior Vice President and Head of Ticketmaster
Marketplaces. Plawsky is a veteran ecommerce and consumer goods
expert bringing more than 20 years of management and marketing
expertise to the position. He will play a key leadership
role in extending the company's recent success in resale
marketplaces, which are coming off their best year in the company's
history. In 2014, the company saw a 300% sales increase
in concerts resale and has now resold more than 5.6 million
Ticketmaster Verified tickets.
"This is an exciting time for Ticketmaster, having just closed
the books on one of our best years ever. Larry's extensive
experience leading and growing consumer brands by innovating in
ecommerce and digital marketing, brings to us the necessary talent
and expertise to continue our dramatic growth," said Jared Smith, President, Ticketmaster North
America.
Ticketmaster is the preferred marketplace partner for the
leading live event brands, powering NFL Ticket Exchange,
NBATickets.com, NHL Ticket Exchange, US Open Ticket Exchange and a
growing number of top colleges and universities. As the only
marketplace capable of providing Ticketmaster Verified tickets,
Ticketmaster is uniquely able to provide live event fans the most
secure and convenient options to buy and sell tickets online or
through its mobile app.
"Technology continues to revolutionize the ticketing
business, and nowhere is that more evident than with Ticketmaster's
marketplaces, which have translated new innovations in the space
into three consecutive years of significant growth," said Plawsky.
"Ticketmaster's leading use of mobile and other emerging
technologies to streamline and enhance the fan's purchase and live
experience is incredibly exciting. I feel fortunate to work on
solutions for customers who are second-to-none in terms of
their passion for our product."
Plawsky joins the Ticketmaster team most recently from FTD,
Inc., a $1.2 billion, publicly
traded, multi-channel flower and gifting company where he served as
Senior Vice President of the Consumer Division, leading FTD.com. In
this role he oversaw strategy, business development, website
management, digital and traditional marketing, product development,
global sourcing and supply chain management, merchandising,
pricing, and branding. Earlier in his career, Plawsky held senior
marketing and brand management positions at some of the country's
leading consumer companies including Procter & Gamble, Beam
Global and ServiceMaster.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live
entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, Live Nation Media &
Sponsorship and Artist Nation Management. For additional
information, visit: www.livenationentertainment.com.
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SOURCE Live Nation Entertainment