LONDONDERRY, N.H., July 29, 2014 /PRNewswire/ -- Whether you can't
get enough Greek yogurt, or you never could get into it, Stonyfield
– the leading organic yogurt maker – has a new product to please
every food fan's palate. The twist? Petite Creme, the latest
innovation from Stonyfield, isn't yogurt. Modeled on fromage blanc,
a silky-sweet fresh cheese popular in France but eaten just like yogurt,
Stonyfield's Petite Creme has all the protein of Greek yogurt with
a mild, creamy taste and texture.
"As organic Greek yogurt makers ourselves, we're not trying to
replace Greek, but we know that there are people out there looking
for something to add to their fridge and others who never really
got into Greek yogurt," said Sophie
Schmitt, Director of Marketing at Stonyfield. "We
discovered some people are eating Greek yogurt even though they
don't like it. We wanted to give each and every one of those people
something to love."
To appeal to tastemakers and trendsetters, Stonyfield is
focusing its launch of Petite Creme on Fashion Week in New York City with a fashionably-styled Petite
Creme food truck and cooler bikes showing up around the city in
September. September will also feature an online campaign
encouraging fans to #CheatOnGreek with web videos, Instagram
product giveaways, and a Pinterest contest with a grand prize of a
trip for two to New Orleans.
"Cultured dairy has roots in food traditions that spread far
beyond the borders of Greece,"
said Schmitt. "With our organic Petite Creme, we chose to
explore fromage blanc because it's nutritionally similar to Greek
yogurt, but has a totally unique taste and texture that feels
indulgent even though it's low in fat."
Stonyfield's Petite Creme is made with cheese cultures added to
organic milk instead of yogurt cultures, which gives it its mild,
fresh flavor. It comes in 5.3 oz single-serve cups in 7 decadent
flavors, Vive la Vanilla!, La Vie en Strawberry, Belle Blueberry,
Mon Cherry Amour, Ooh Lala Peach, Stawberry-Banana Menage, and
Plain & Simple. To learn more, visit Stonyfield.com.
About Stonyfield
As the leading organic yogurt maker,
we obsess over everything we put into our yogurts and everything we
keep out. By saying no to toxic persistent pesticides, artificial
hormones, antibiotics and GMOs, Stonyfield has been saying yes to
delicious, healthy food for more than 30 years. Want to know more?
Visit Stonyfield.com, or get social with @Stonyfield on
Twitter, Facebook, Instagram and Pinterest.
Photo - http://photos.prnewswire.com/prnh/20140729/130768
SOURCE Stonyfield