DUBLIN, Jan. 22, 2015 /PRNewswire/ --Research and
Markets
(http://www.researchandmarkets.com/research/2zch9x/the_yogurt_market)
has announced the addition of the "The Yogurt Market and Yogurt
Innovation, 2nd Edition" report to their offering.
The yogurt and yogurt drink market is a dynamic category both in
the U.S. and worldwide, marked by constant innovation. The category
has been revolutionized in recent years by Greek yogurt, which has
surged from being from just a sliver of the yogurt market in 2007
to becoming the most important trend in the industry, albeit at the
expense of non-Greek yogurt dollar and unit sales. More than 50% of
sales can now be attributed to Greek yogurt. However, Greek
yogurt's ascendance has slowed, and the industry is looking for
additional ways to keep the momentum going.
The Yogurt Market and Yogurt Innovation, 2nd Edition takes a
comprehensive look at the market for yogurt, both in the U.S. and
globally. The report examines the trends driving growth in the
category. Readers will learn about fast-growing brands and rising
stars; the big gainers in brand share; the diverse range of yogurt
products; demographics and psychographics of the yogurt consumer,
and information on consumption habits; and the new, engaging ways
in which yogurt marketers are connecting with customers.
The report segments and quantifies the market by product type,
sales channel and global region, providing historical sales figures
and forecasts through 2019. The report examines market size,
drivers and trends, retail sales-tracking data from IRI, SPINSscan,
menu trends from Datassential MenuTrends, new product trends, and
national consumer survey data, both from an extensive analysis of
Simmons data as well as proprietary online surveys conducted by
Packaged Facts. The report also thoroughly maps out the competitive
situation at the marketer and brand levels, with detailed profiles
of Danone, Yoplait, Chobani, FAGE and others in the U.S., as well
as the major players globally.
Report Methodology
The information contained in this report was obtained from primary
and secondary research. Primary research entailed consultations
with yogurt market sources, on-site examination of retail venues,
and fielding a proprietary Packaged Facts online consumer survey
focusing on yogurt product shopper insights. Secondary research
included extensive Internet canvassing and research- and
data-gathering from relevant consumer business and trade
publications; company reports including annual reports, press
releases, and investor conference calls; company profiles in trade
and consumer publications; government reports; and other food
reports by Packaged Facts.
Sales estimates are based on data from the above sources as well as
IRI data for mass-market channels (supermarkets, drugstores and
mass merchandisers other than Walmart); SPINSscan for natural
supermarkets; published and estimated sales of major market
participants; market size estimates from other sources, including
those appearing in the trade press; the performance of relevant
retail venues; consumer usage rates for yogurt products; and new
product introduction activity in the market.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Market Trends
Chapter 3: Innovation and Cross-Category Applications
Chapter 4: The U.S. Market: Marketer Profiles
Chapter 5: The Global Market
Chapter 6: The Consumer
For more information visit
http://www.researchandmarkets.com/research/2zch9x/the_yogurt_market
Media Contact: Laura Wood ,
+353-1-481-1716, press@researchandmarkets.net