ATLANTA, Oct. 18, 2017 /PRNewswire/ -- The Weather
Company, an IBM Business (NYSE: IBM), today announced that it has
collaborated with TripAdvisor (NASDAQ: TRIP), the travel site that
enables travelers to unleash the full potential of every trip, to
provide The Weather Channel Made for Samsung App users with
tailored point of interest, activity, and attraction
recommendations based on forecasts.
The new app feature uses machine learning to analyze calendar
events, forecasts, and more than 830,000 TripAdvisor attractions to
provide users with recommendations on historical sites, museums,
various points of interest, and relevant activities within a
25-mile radius. For example, if it's expected to rain and a user
had planned to go biking, they may see a TripAdvisor recommendation
within their calendar to visit a museum or other indoor
attractions. However, if it's expected to be warm and sunny, rather
than go to a movie, they may see a recommendation for a boating or
walking tour. Users can simply tap on the recommended activity to
be seamlessly transferred to TripAdvisor's website for additional
details including traveler reviews, photos, and tour booking
options.
As one of the initial launch partners of the Made for Samsung
Developer Program, The Weather Channel collaborated with Samsung to
co-develop a unique weather experience within the The Weather
Channel for Samsung App. The app is specifically designed for
Samsung smartphones, including the Galaxy Note8, Galaxy S8 and
Galaxy S8+. With the expansion of the platform, The Weather Channel
invites other service providers to connect with its app users in
new and engaging ways, while helping them better understand
people's interests.
"We know that certain purchasing behavior, travel arrangements,
and daily decisions can be directly tied to the weather. Knowing
when to change picnic plans to avoid a storm or when to plan an
outdoor excursion when it's going to be sunny can make or break an
experience," said Domenic Venuto,
vice president and head of consumer division, The Weather Company.
"TripAdvisor is one of the most popular travel and attraction
resources available today. Pairing our weather insights with their
point of interest and activity recommendations provides people with
unique weather-based adventure ideas."
"While consumers may be in control of their travel plans, they
aren't in control of the weather they encounter on vacation," said
Nicole Brown, senior director,
TripAdvisor brand partnerships. "Through our collaboration with The
Weather Company, we aim to provide Made for Samsung App users with
quick and easy recommendations for great things to do – rain or
shine – based on millions of reviews and opinions on
TripAdvisor."
The Weather Channel for Samsung App is accessible within the
Galaxy Apps store and the new TripAdvisor feature is now available
for app users globally.
The Weather Company, an IBM Business
The Weather
Company helps people make informed decisions and take action in the
face of weather. The company offers the most accurate forecasts
globally with personalized and actionable weather data and insights
to millions of consumers, as well as thousands of marketers and
businesses via Weather's API, its business solutions division
(business.weather.com), and its own digital products from The
Weather Channel (weather.com) and Weather Underground
(wunderground.com).
The company delivers around 25 billion forecasts daily. Its
products include the world's most downloaded weather app, a network
of 250,000 personal weather stations, a top-20 U.S. website, one of
the world's largest IoT data platforms, and industry-leading
business solutions. Weather Means Business™. The world's biggest
brands in aviation, energy, insurance, media and government rely on
The Weather Company for data, technology platforms and services to
help improve decision-making and respond to weather's impact on
business. For more, visit theweathercompany.com.
About TripAdvisor
TripAdvisor, the world's largest
travel site*, enables travelers to unleash the full potential of
every trip. With more than 535 million reviews and opinions
covering the world's largest selection of travel listings worldwide
– over 7 million accommodations, airlines, attractions, and
restaurants – TripAdvisor provides travelers with the wisdom of the
crowds to help them decide where to stay, how to fly, what to do
and where to eat. TripAdvisor also compares prices from more than
200 hotel booking sites so travelers can find the lowest price on
the hotel that's right for them. TripAdvisor-branded sites are
available in 49 markets, and are home to the world's largest travel
community of 415 million average unique monthly visitors,** all
looking to get the most out of every trip. TripAdvisor: Know
better. Book better. Go better.
The subsidiaries and affiliates of TripAdvisor, Inc.
(NASDAQ:TRIP) own and operate a portfolio of websites under 20
other travel media brands: www.airfarewatchdog.com,
www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com, www.thefork.com
(including www.lafourchette.com, www.eltenedor.com, www.iens.nl and
www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com,
www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com
and www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide,
May 2017
**Source: TripAdvisor log files, Q1 2017
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SOURCE The Weather Company, an IBM Business