FRISCO, Texas, May 4, 2016 /PRNewswire/ -- Excitement for
The Star in Frisco continued to build today with the
unveiling of plans for a 200,000 square foot retail block.
Storefronts will line The Star Boulevard, Winning Drive and Cowboys
Way at The Star, and will provide
guests with a Dallas Cowboys brand experience, as well as welcome
several new restaurants and businesses to the area.
The signature feature in the development is the new Dallas
Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring of
Honor, presented by Dr Pepper. Inspired by the Ring of Honor at
AT&T Stadium, the area will honor the 21 members of the Dallas
Cowboys Football Club who have made outstanding contributions
throughout the team's history. North
Texas community leaders will be recognized in addition to
these storied players and coaches via a rotating showcase that will
introduce new honorees each year, starting in 2017.
"The retail area will allow visitors to enjoy The Star whether there's an event happening or
simply a Friday night out with friends and family," said
Jerry Jones, Jr., Executive Vice
President and Chief Sales and Marketing Officer, Dallas Cowboys.
"Like numerous features at The Star, our retail offerings, Dallas Cowboys
Ring of Honor Walk and Dallas Cowboys Community Ring of Honor,
presented by Dr Pepper are part of our vision to give fans intimate
and unprecedented access to their team."
At the event this afternoon, Super Bowl Champions turned
honorees, Roger Staubach and
Drew Pearson cast their spikes in
concrete to create their lasting impression at the Dallas Cowboys
Ring of Honor Walk, presented by Dr Pepper.
The numbers honoring Staubach and Pearson will be placed 50
yards apart, paying homage to the iconic 50-yard, game-winning
"Hail Mary" pass from Staubach to Pearson that toppled the
Minnesota Vikings in the 1975 playoffs and introduced the phrase
"Hail Mary" into the sports lexicon. All other Ring of Honor
members will be celebrated on the Walk for their own significance
to the team and Cowboys' history.
"We are proud to partner with the The Star as it is a natural extension of the
long-standing partnership Dr Pepper has with America's team and
further aligns two iconic Texas
brands," said Rodger Collins,
President Packaged Beverages, Dr Pepper. "In addition to Dr Pepper
presenting the Dallas Cowboys Community Ring of Honor that will
recognize those individuals in our community who have made a
significant impact, we are also proud to present the Dallas Cowboys
Ring of Honor Walk that will be comprised of 21 former coaches and
players and provide fans with an opportunity to engage with each of
these incredible one-of-a-kind monuments."
The Jones family with several of their new neighbors announced
the following restaurants will be opening locations at The Star:
City Works, Dee Lincoln Prime,
Liberty Burger, Mi Cocina, Neighborhood Services, Nestlé Toll
House Café by Chip, Next Step Dance and Tupelo Honey
Café.
"With the combination of these great restaurant brands and the
Dallas Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring
of Honor, presented by Dr Pepper, we are confident The Star will be one of the greatest destinations
for fans, the community and visitors from around the world," said
Charlotte Jones Anderson, Executive
Vice President and Chief Brand
Officer, Dallas Cowboys. "We couldn't be more excited about
having this group with us, as we feel they are a great fit for what
we are trying to provide from an entertainment standpoint at The
Star."
The retail space unveiled today will be located south of The
Ford Center and Dallas Cowboys World Headquarters.
Neighborhood Services will be located inside the Omni Hotel at The
Star.
Retail space at The Star was
designed by O'Brien Architects and limited space is still available
via Lincoln Property Company (214-740-3300). The Cowboys will
continue to announce additional retailers within The Star in the coming months. The retail space at
The Star is scheduled to be
completed early 2017.
New Retailers Announced Today at The Star Include:
- City Works: City Works offers scratch-made American
cuisine and over 90 unique craft beers on draft, with 25 percent of
the beer lineup dedicated to local breweries. The brand's first
location opened in Minneapolis in
March of 2016. This will be their fourth location, and first in
Texas. "We are thrilled to join
the vibrant and dynamic nature of The Star, as the Jones' desire to build a
best-in-class center mirrors our desire to create a showcase
restaurant, featuring our top-notch audio/visual, premium beverage
program, and scratch cooking," said Chris Bisallon, Co-Owner, City
Works.
- Dee Lincoln Prime:
Dee Lincoln Prime, set to open in
spring 2017, will serve exceptional prime steaks, sushi and fresh
seafood in a comfortable, elegant atmosphere. Dee is no stranger to
the Cowboys experience, having opened Dee
Lincoln's Tasting Room & Bubble Bar at AT&T Stadium
in 2009. "There's truly nothing like The Star in the country; I'm honored to be in a
partnership with the Jones family and excited to greet Frisco with
unparalleled service and warm hospitality through Dee Lincoln Prime – Texas style," said Dee
Lincoln, Proprietor, Dee Lincoln
Prime.
- Liberty Burger:
Liberty Burger is a Texas-based, fast casual restaurant known for
its gourmet burgers, fries, sides, shakes and pies. This will be
its first location in Frisco, and
sixth in Dallas/Ft. Worth. "Much
like the Dallas Cowboys, Liberty
Burger prides itself as being family-owned and Texas-grown," said Luis Ibarguengoytia, Owner,
Liberty Burger Frisco. "We share a
community-centric vision with The Star, so this was a natural fit for our newest
restaurant."
- Mi Cocina: Currently
celebrating 25 years of delivering the finest Mexican cuisine and
margaritas to Dallas/Ft. Worth,
the new Mi Cocina at The
Star in Frisco will be their 22nd location in
Texas. "This restaurant will be
unlike anything we have built in the past, and we look forward to
introducing new and unique menu items to our guests in a much more
relaxed and social atmosphere," said Rob
Viveros, Chief Executive Officer and Owner, Mi Cocina.
- Neighborhood Services: Neighborhood Services'
partnership with Omni is its first joint venture and
three-meal-style shop. It is their fourth and largest location in
Texas, and will be the first
Neighborhood Services to serve breakfast. "We are really excited to
be included with such a great group of people and to be part of
such an amazing project," said Nick
Badovinus, Chef and Owner, Neighborhood Services. "Our
partnership with Omni has been a fantastic experience and we are
very much looking forward to being a part of the Frisco
marketplace."
- Nestlé Toll House Café by Chip: Nestlé Toll House Café
by Chip is a premium dessert destination concept built around the
world's most recognized food brand – Nestlé. Along with its
universally loved Nestlé Toll House cookies and cookie cakes, the
new café will serve a wide assortment of freshly baked confections,
smoothies, ice creams, cold drinks, panini sandwiches, wraps and
savory crepes for lunch. "We are thrilled to bring Nestle Toll
House Café by Chip to The Star,
which will be one of the most visible and desirable destinations in
North Texas for locals and
visitors alike," said Zia Haque,
Owner, Nestlé Toll House Café by Chip, Frisco. "This is a
one-of-a-kind opportunity for us to serve our delicious coffee and
confections to a massive audience and to align our global concept
with America's Team."
- Next Step Dance: Next Step Dance is the ultimate
training facility for dancers of all ages and abilities located in
Frisco, Texas. "Next Step Dance's
decision to move to The Star was
made with two major objectives in mind," said Michelle Stafford, Rita
Allen, and Russell Spearman,
Co-Owners, Next Step Dance. "First, to allow our students and
parents to be associated with a world-famous organization, the
Dallas Cowboys, and secondly, to introduce them to an unparalleled
atmosphere to learn and practice dance of all disciplines."
- Tupelo Honey Café: Since opening its first location in
downtown Asheville, N.C., 15 years
ago, Tupelo Honey Café has become known for a scratch-made,
eclectic menu of traditional and modern Southern favorites. This
location will be the restaurant's 15th location and its
first in Texas. "We are
tremendously excited to introduce Tupelo Honey Café to Texas in such a prolific development and be
associated with one of the greatest franchises in the world, the
Dallas Cowboys," said Stephen
Frabitore, Chief Executive Officer, Tupelo Honey Café.
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/05.04.16_The
Star_02.mp4
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/the-star-unveils-plans-for-retail-experience-300263289.html
SOURCE Dallas Cowboys