The PrimaryAds Network, Powered by DirectTrack, Signs Letter of
Intent to be Acquired by CGI Holdings Corporation - Now Known as the Think
Partnership, Inc.
PITTSBURGH, March 10 /PRNewswire/ -- Direct Response Technologies, Inc., a
leading provider of online media and technology solutions, announces that
PrimaryAds, a client utilizing DirectTrack(R) (Direct Response's proprietary
affiliate and ad serving technology) as the backbone for their network, has
signed a letter of intent to close on a $10 million cash and $16 million in
earn out deal from CGI Holdings Corporation/Think Partnership, Inc.
The power of DirectTrack was validated as the industry leading affiliate
tracking and ad serving platform, after the announcement by CGI Holdings
Corporation/Think Partnership, Inc. of the intent to acquire PrimaryAds.
DirectTrack currently powers 91 networks including affiliate networks, ad
serving networks, and co-registration networks. The DirectTrack 'network of
networks' delivers roughly 10 billion ads per month, and over 60,000,000
clicks. DirectTrack was launched as a low cost network platform for
advertising and affiliate networks to get setup and launched, and has proven
that a company can grow quickly utilizing the power of DirectTrack and the
network of networks.
DirectTrack's patent pending 'Cross Publication(TM)' technology enables
networks to tie into this 'network of networks' to enable them to grow further,
tying each network together and enabling one network to have the reach of all
the combined networks.
"Today is an interesting day for the DirectTrack division," says Jason Wolfe,
CEO of Direct Response Technologies, Inc., "we launched the DirectTrack's
network model 2 years ago and it has grown into a leading provider of affiliate
network software, delivering billions of ads by over 300,000 affiliates. We
realize the power of the 'network of networks' and will continue to move toward
providing a solid platform for our clients as well as provide to them
opportunities to become part of a larger pie. PrimaryAds is a prime example of
how a firm can utilize and license a turn-key DirectTrack network platform for
very low cost and grow to a company that may add $4 million or more to annual
pre-tax income to a company - according to a recent press release by CGI
Holdings Corporation/Think Partnership, Inc." Located in North Plainfield, New Jersey, PrimaryAds is a leading provider of
affiliate marketing services that connects website publishers with online
advertisers.
CGI Holdings Corporation/Think Partnership, Inc. is a holding company for
WebSourced, Inc., the worldwide leader in Internet-based marketing solutions
for small businesses and large corporations. CGI, which is headquartered in
Chicago, was incorporated in 1987, and was formerly known as North Star
Petroleum, Inc.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology
firm dedicated to delivering performance-based results and technology solutions
to clients. Direct Response Technologies is a privately held company with
offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media
(NASDAQ:JUPM). The company also operates an office in North Dakota in
conjunction with the Department of Commerce of North Dakota.
Direct Response Technologies ( http://www.directresponse.com/ ) provides
technology for (1) secure coupon delivery and tracking solutions through
http://www.mycoupons.com/ ; (2) keyword tracking through
http://www.keywordmax.com/ ; (3) affiliate tracking through
http://www.directtrack.com/ ; and (4) gift certificates and gift card solutions
through http://www.giftcards.com/ . DATASOURCE: Direct Response Technologies, Inc.
CONTACT: Public Relations of Direct Response Technologies, Inc., +1-412-921-6881, or Web site: http://www.directresponse.com/
|